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Design Thinking for Strategic Innovation

Program

Nurture your inner creative potential and rethink how you approach work challenges with this two-day Design Thinking for Strategic Innovation program. Learn to understand tools and techniques to create new market opportunities by changing value propositions and business models, as well as to assess the economic impact of different business model choices. You will learn how firms engage in strategic and business model innovation to develop game-changing strategies that disrupt industries, create new market opportunities, and break away from your competition.

    • Date
    • Time
    • Cost
    • Location
    • Date
      April 24, 2019 - April 25, 2019
    • Time
      8:00 am - 5:00 pm
    • Cost
      $3250
    • Location
      USC Campus, Los Angeles
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    • Date
      October 3, 2019 - October 4, 2019
    • Time
      8:00 am - 5:00 pm
    • Cost
      $3250
    • Location
      USC Campus, Los Angeles
    • + view more
What You Will Learn

Participants will understand tools and techniques to create new market opportunities by changing value propositions and business models, as well as to assess the economic impact of different business model choices. 

•    Understanding the tools for strategic and business model innovation
•    Understanding the logic of opportunity creation through blue-ocean strategies
•    Applying the practices of design thinking for opportunity discovery and business model innovation
 

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Who Should Attend

This program is for managers, directors and executives with at least five years of experience.

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Participant Testimonial

This is a brand new series. Testimonials will be added after the program runs the first time. Thank you for your patience.

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Teaching Method

Using case studies, current business articles, in-class exercises, interaction and small group projects, our faculty will lead you to focus on the key knowledge and skills you need to understand and apply concepts to your organization's activities.

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Faculty

Violina Rindova teaches and studies strategic innovation -- how firms create value, intangible assets, and new market opportunities through unconventional strategies across a variety of industry contexts. Her work has been published in the premier management journals and has been covered frequently in the business media, including the Economist, the New York Times, and the Washington Post. She is the recipient of multiple grants and awards, including the “Thought Leadership” award from the Entrepreneurship Division of the Academy of Management (2009), and the award for outstanding scholarly contribution from Strategic Organization (2012). For complete bio, please click

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