Thumbnail

Design Thinking for Strategic Innovation

Program

Gain hands-on experience nurturing your creative potential while learning to innovate. Organizations increasingly look for innovative personnel to develop new products and services, but creating entirely new markets, delivery systems, and organizational processes and competencies.

Design thinking has emerged as a novel methodology for developing really novel products, processes, strategies, and business models. This new way of organizing work leads to extraordinary improvements. Its effectiveness is based on the clear focus on user needs and experiences, and the iterative experimentation to discover new solutions and opportunities.

LEARNING OBJECTIVES 

• Become familiar with the logic of strategic innovation
• Understand the elements of the business model canvas and how they can be designed
• Learn and experience the practices of design thinking
• Appreciate the opportunities and challenges associated with applying design thinking in different organizational contexts

Register      (November 5 - 6, other dates available below)

Design Thinking Prof Rindova

 WHO SHOULD ATTEND?  This program will benefit all managers, directors, and executives who are responsible for formulating or driving corporate strategy. This program is ideal for learning to tackle organizational challenges.

TESTIMONIALS

“Overall it was a fantastic experience. The combination of strategic discussions and applied learning was perfect. The best part - you leave the program with tangible learnings you can apply immediately. I would highly recommend this to other executives looking to deepen their knowledge on strategic innovation.” – Managing Partner, Arctos Ventures

“I highly recommend this program for all leadership or executives in any company which requires a shift their value-proposition for business sustainability.” - Chairman and CEO, Pioneer North America Inc.

“This program provided a practical approach to current and future business challenges in the space of strategy and design thinking.” – Sr. Vice President, Harris & Associates, Inc.

”Take this program. You will gain an excellent collection of tools including application practices that are both fun and useful.” – Managing Partner, CFOrganizers

 

Violina Rindova

Professor of Management and Organization

USC Marshall School of Business

Learn More

 

Prof Violina Rindova

    • Date
    • Time
    • Cost
    • Location
    • Date
      November 5, 2020 - November 6, 2020
    • Time
      8:00 am - 5:00 pm
    • Cost
      $3250
    • Location
      Los Angeles, CA
    • + details/register
    • Date
      April 7, 2021 - April 8, 2021
    • Time
      8:00 am - 5:00 pm
    • Cost
      $3250
    • Location
      Los Angeles, CA
    • + details/register
Teaching Method

Note: These are four mini-cases and I recommend that you read all of them to get a more complete picture of the applications. For the assignment below, please pick the one that you find most relevant or interesting.

This program is run in a small classroom setting that gives you frequent one-on-one access to USC Marshall faculty. Using case studies, current business articles, in-class exercises, small group projects, our faculty will lead you to focus on the key knowledge and skills you need to create new market opportunities.

- Hide