The Graduate Certificate in Marketing is designed for individuals who want to develop the analytical and technical skills needed to work with today’s complex marketing issues in the support of effective business decision-making.
The program provides students with the tools, ideas and frameworks that will aid them in making business decisions in an application-based manner, based on actual case studies and relevant projects, to improve the performance of their organization. Students in the program acquire the marketing principles, techniques and tools necessary to analyze marketing situations and develop effective integrated strategic marketing plans to improve the performance of their organization.
The certificate may be completed on either a full- or part-time basis. Most classes applicable to the program are offered during both daytime and evening hours.
Note: If you are considering this program as a means to change careers, you should consider the Master of Science in Marketing instead. The MS degree will provide a much stronger education and includes career services.