Vic Bekarian

Vic Bekarian is an Adjunct Professor of Data Science and Operations in the Marshall School of Business at the University of Southern California. He received his MBA from USC Marshall in 2018 where he co-founded the Marshall Interactive Gaming Association and now acts as its alumni advisor.

Professor Bekarian specializes in product management with experience building and operating successful mobile games at top publishers including Jam City, Blizzard Entertainment, and 2K Games. His focus in product development and operations draws from the use of data analytics and consumer insights to characterize and measure the player experience while seeking actionable insights to drive game design.