PhD, University of California, Los Angeles; BA, University of Texas at Austin
Valerie Folkes studies consumers' responses to negative information and attributions for service and product performance. Her research has been widely published, including in the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing. She serves on the editorial review board of the Journal of Consumer Research, the Journal of Consumer Psychology and Journal of Marketing. She is an Associate Editor for the Journal of Consumer Research and was an Area Editor for the Journal of Consumer Psychology. Professor Folkes served as president of the Association for Consumer Research in 2001, and is a Fellow of the Consumer Psychology Division of the American Psychological Association
() "ACR from the 20th to the 21st Century: What the Numbers Tell Us ,"Newsletter of the Association for Consumer Research.
David Stewart, Valerie Folkes, Ingrid Martin
() "Consumer Response to Warnings and Other Types of Product Hazard Information: Future Public Policy and Research Directions ,"Handbook of Marketing and Society, 15, pp 335-371.
Valerie Folkes, Vanessa Patrick
() "Consumers' Perceptions of Blame in the Firestone Tire Recall ,"Marketing and Public Policy11, 26-33.
() "Honoring and Recognizing Outstanding Consumer Research ,"Newsletter of the Association for Consumer Research.
Ingrid Martin, Valerie Folkes
() "Product Instructions as a Means of Fulfilling Consumer Usage Goals ,"European Advances in Consumer Research, 215-220.
() "Seeking Knowledge in Our Favorite Spots ,"Newsletter of the Association for Consumer Research.
Valerie Folkes, Michael Kamins
() "Effects of Information about Firms Ethical and Unethical Actions on Consumers ,"Journal of Consumer Psychology8, 243-259.
Walfried Lassar, Valerie Folkes, Carolyn Costley, Druv Grewal
() "Consumers' Affective Reactions to Product Problems When the Timing of Warranty Expiration Varies ,"Journal of Business Research, 265-270.
Michael Kamins, Valerie Folkes, Lars Perner
() "Consumer Response to Rumor: Good News, Bad News ,"Journal of Consumer Psychology6, 165-187.
Valerie Folkes, Rita Wheat
() "Consumers' Price Perceptions of Promoted Products ,"Journal of Retailing71, 317-328.
() "How Consumers Form Expectancies About Service Quality ,"Frontiers in Service QualitySage, 108-122.
Valerie Folkes, Ingrid Martin, Kamal Gupta
() "When to Say When: Effects of Supply on Usage ,"Journal of Consumer Research20, 467-477.
() "Attributions for Being a Junkie ,"Contemporary Psychology38, 488.
Mary Curren, Valerie Folkes, Joel Steckel
() "Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective ,"Journal of Marketing56, 18-31.
Valerie Folkes, Tina Kiesler
() "Social Cognition: Consumers' Inferences about the Self and Others ,"Handbook of Consumer Behavior, 8, 281-315.
Sandra Graham, Valerie Folkes
() "Attribution Theory: Applications to Achievement, Mental Health, and Interpersonal Conflict ,".
() "Conflict in the Marketplace: Explaining Why Products Fail ,"Attribution Theory: Applications to Achievement, Mental Health, and Interpersonal Conflict, 9, 143-160.
() "Recent Attribution Research in Consumer Behavior: A Review and New Directions ,"Perspectives in Consumer BehaviorJournal of Consumer Research, 4th edition15, 548-565.
() "Perceived Risk and the Availability Heuristic ,"Journal of Consumer Research15, 13-23.
Mary Curren, Valerie Folkes
() "Attributional Influences on Consumers' Desires to Communicate About Products ,"Psychology and Marketing4, 31-45.
Jacqueline Goodchilds, Valerie Folkes
() "On the Submission and Processing of Division 8 Program Presentations for the APA Convention ,"Personality and Social Psychology Bulletin13, 490-496.
() "The Role of Attributions in Consumer Decision-Making ,"Proceedings of the Division of Consumer Psychology, 96-99.
Valerie Folkes, Susan Koletsky, John Graham
() "A Field Study of Causal Inferences and Consumer Reaction: The View from the Airport ,"Journal of Consumer Research13, 534-539.
Bernard Weiner, James Amirkhan, Valerie Folkes, Julie Verette
() "An Attributional Analysis of Excuse Giving: Studies of a Naive Theory of Emotion ,"Journal of Personality and Social Psychology52, 316-324.
Valerie Folkes, Barbara Kotsos
() "Buyers and Sellers Explanations for Product Failure: Who Done It ,"Journal of Marketing50, 74-80.
() "Mindlessness or Mindfulness: A Partial Replication and Extension of Langer, Blank and Chanowitz ,"Journal of Personality and Social Psychology48, 600-604.
() "An Attributional Approach to Postpurchase Conflict Between Buyers and Sellers ,"Advances in Consumer Research11, 500-503.
Valerie Folkes, Ruth-Ellen Marcoux
() "Beauty and the Attributions of the Beholder ,"Journal of Experimental Social Psychology20, 514-530.
() "Consumer Reaction to Product Failure: An Attributional Approach ,"Journal of Experimental Social Psychology10, 398-409.
() "Communicating the Reasons for Social Rejection ,"Journal of Experimental Social Psychology18, 235-252.
() "Forming Relationships and the Matching Hypothesis ,"Personality and Social Psychology Bulletin8, 631-636.
Valerie Folkes, Diane Morganstern
() "Account-Giving and Social Perception ,"Personality and Social Psychology Bulletin7, 451-458.
Valerie Folkes, David Sears
() "Does Everybody Like a Liker? ,"Journal of Experimental Social Psychology13, 505-519.
Valerie Folkes, Bernard Weiner
() "Motivational Determinants of Coalition Formation ,"Journal of Experimental Social Psychology13, 536-542.
Wulf-U Meyer, Valerie Folkes, Bernard Weiner
() "The Perceived Information Value and Affective Consequences of Choice Behavior and Intermediate Difficulty Task Selection ,"Journal of Research in Personality10, 410-423.
Robert Wicklund, Valerie Folkes, Slattum, Ellen Solomon
() "Effect of Implied Pressure Toward Commitment on Ratings of Choice ,"Journal of Experimental Social Psychology6, 449-457.