Why Marshall
Leadership
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Programs
Undergraduate Programs
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Degrees
BS Business Administration (BUAD)
Business Emphases
BS Accounting (ACCT)
World Bachelor in Business (WBB)
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BS Artificial Intelligence for Business (BUAI)
Undergraduate Minors
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MS Business Administration (MSBUSAD)
MS Business Analytics (MSBA)
MS Entrepreneurship + Innovation (MSEI)
MS Finance (MSF)
MS Global Supply Chain Management (MSGSCM)
MS Marketing (MSMKT)
MS Social Entrepreneurship (MSSE)
Master of Business for Veterans (MBV)
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Master of Accounting (MAcc)
Master of Business Taxation (MBT)
Master of Business Taxation for Working Professionals (MBT.WP)
PhD Program
Accounting
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Graduate Certificates
GC in Business Analytics
GC in Financial Analysis + Valuation
GC in Management Studies
GC in Marketing
GC in Optimization + Supply Chain Management
GC in Strategy + Management Consulting
GC in Sustainability + Business
GC in Technology Commercialization
GC in Library and Information Management – Online
Executive Education Redirect
Departments
Business Communication (BUCO)
Faculty
Data Sciences and Operations (DSO)
Finance + Business Economics (FBE)
Leventhal School of Accounting (ACCT)
Lloyd Greif Center for Entrepreneurial Studies (BAEP)
Management and Organization (MOR)
Marketing (MKT)
Institutes + Centers
Peter Arkley Institute for Risk Management
Brittingham Social Enterprise Lab
Center for Investment Studies
Initiative on Digital Competition
Randall R. Kendrick Global Supply Chain Institute
Center for Effective Organizations
Lloyd Greif Center for Entrepreneurial Studies
VanEck Digital Assets Initiative
Institute for Outlier Research in Business
Center for Global Innovation
Neely Center for Ethical Leadership and Decision Making
Trojan Network
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Student Organizations
Commencement
Tianshu Sun's research conducted in collaboration with leading private and public sector platforms addresses how firms can use large-scale field experiments in conjunction with big data to improve business decisions. His current research focuses on understanding 1) how digital platforms can use IT-enabled and data-driven interventions to influence social sharing among individuals, and 2) how organizations can leverage mobile and Internet of Things to integrate individuals' online and offline experience. Tianshu has worked closely with a variety of organizations including Facebook and Alibaba. Many findings from these studies have been implemented by collaborating organizations. Tianshu has given over 70 talks at top universities and international conferences, and has research papers published in Management Science, Information Systems Research, and Journal of Health Economics. Tianshu's research has received 9 Best Paper Awards (ICIS,CIST,WITS,INFORMS), and has been supported by grants from Adobe and Marketing Science Institute.
Areas of Expertise
NEWS + EVENTS
"The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy"
In a recent article forthcoming in Management Science, Professor Tianshu Sun and his co-authors explore the impact of strict data privacy laws on e-commerce by performing a large-scale randomized experiment on Alibaba, the largest e-commerce platform in the world.
RESEARCH + PUBLICATIONS