Tianshu Sun's research conducted in collaboration with leading private and public sector platforms addresses how firms can use business analytics and field experiments in conjunction with big data to improve business decisions. His current research focuses on understanding 1) how digital platforms can use IT-enabled and analytics-driven interventions to influence information sharing among individuals, and 2) how organizations can leverage mobile devices and Internet of Things to influence individuals' offline behaviors. Tianshu has worked closely with a variety of organizations including LivingSocial and Adobe. Many findings from these studies have been implemented by collaborating organizations. Tianshu has given over 40 talks at top universities and international conferences, and has research papers under review in top journals including Management Science, Marketing Science, and Journal of Health Economics. Tianshu's research has received six Best Paper Awards, and has been supported by grants from the Soros Foundation and Marketing Science Institute.
Taylor, Sean.,Sun, Tianshu. () "High-dimensional Social Treatments with Personalized Constraint", Conference on Digital Experimentation (CODE 2017).