Therese Wilbur has 20 years of business experience from her positions at Andersen, Prudential and Mattel. She has extensive marketing experience from Mattel, where she was Senior Marketing Director of International Marketing for Girls/Barbie. Her global marketing expertise includes both B:C and B:B marketing, brand management, marketing strategy and execution, advertising, distribution, packaging and product development. She has directed and completed the entire new product development process, from opportunity identification to concept generation and selection to product development and launch.
INSIGHT + ANALYSIS
Quoted: Therese Wilbur on El País
WILBUR, associate professor of clinical marketing, and former Mattel marketing executive discusses how the Barbie brand embracing change has led to the cultural hit of the year.
NEWS + EVENTS
The Marketing Mystery of the Barbie Movie
USC Marshall’s brightest minds get to the bottom of Barbie mania.
COURSES
