Skip to main content

Therese Kujawa Wilbur

  • Associate Professor of Clinical Marketing

Therese Wilbur has 20 years of business experience from her positions at Andersen, Prudential and Mattel. She has extensive marketing experience from Mattel, where she was Senior Marketing Director of International Marketing for Girls/Barbie. Her global marketing expertise includes both B:C and B:B marketing, brand management, marketing strategy and execution, advertising, distribution, packaging and product development. She has directed and completed the entire new product development process, from opportunity identification to concept generation and selection to product development and launch.

Therese Kujawa Wilbur




The latest interviews, quotes, citations, and research in the media.