BS, California State University, Northridge
Steve W. Martin is the foremost expert on “Sales Linguistics,” the study of how salespeople and customers use language during the decision-making process. Steve is noted sales researcher who has written thirty-five Harvard Business Review articles. He takes great pride in providing relevant insights on key sales topics that are referenced by business leaders all around the world. He is the author of five “Heavy Hitter” series titled books on the human nature of complex sales. His latest book is titled Heavy Hitter I.T. Sales Strategy: Competitive Insights from Interviews with 1,000+ Key Information Technology Decision Makers and Top Technology Salespeople.