Rong Qing Han

Ph.D. Candidate in Data Sciences and Operations

B.S. Economics

Brian Rongqing Han a Ph.D. Candidate at the Department of Data Sciences and Operations, USC Marshall School of Business. His research addresses how e-commerce platforms leverage the vast network of logistics infrastructure as an offline platform for commercial activities such as promotion and advertising of physical products. He uses field experiment combined with machine learning and data-driven optimization to explore innovative business models, generate business value, and transform the industry.
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Vishal Gupta, Song-Hee Kim, Hyung Paek, Rong Qing Han () "Maximizing Intervention Effectiveness ,"  Management Science.
Rong Qing Han, Leon Zhu, Tianshu Sun, Lixia Wu () "Cross-Sampling Physical Products Through E-Commerce Warehouses: Experimental Evidence from Alibaba ,".
Rong Qing Han, Tianshu Sun, Leon Zhu, Lixia Wu () "Connecting Customers and Merchants Offline: Experimental Evidence from The Commercialization of Last-Mile Pickup Stations at Alibaba ,".