Rob Schoeben

Rob has had the privilege of working with high-impact, mission-driven organizations throughout his career, from his time at Microsoft and Apple during their transformative growth periods to his roles in co-founding or leading startups in database marketing, nonprofit mental health, and additive manufacturing.

At Carbon, he served as the Chief Strategy and Marketing Officer, where he led the company's launch at TED 2015, scaled the team from 12 to 100 employees, created an innovative subscription-based business model, and helped raise $100M at a $1B valuation.

As the VP of Worldwide Product Marketing at Apple, Rob oversaw a 500% increase in revenue growth in the applications division over six years, collaborated closely with Steve Jobs on high-profile launches, and drove a tenfold expansion of Apple’s internet subscription services, laying the groundwork for Apple's services strategy.

At Microsoft, Rob led a 50-person team to establish Windows NT and BackOffice in the enterprise. He also relaunched WebTV as MSNTV to align with Microsoft’s broader Internet strategy post-acquisition and guided the development of the innovative UltimateTV satellite DVR.

Rob co-founded two mental health agencies and scaled them to support students at over 100 schools in Los Angeles and the Bay Area. Currently, as an advisor, board member, and USC professor, he helps entrepreneurs identify product-market fit, design sustainable business models, and craft compelling narratives that inspire investors, employees, and partners alike. Rob holds a B.S. in Computer Science from Duke University.