Norbert Schwarz is an expert in consumer judgment and decision making. He investigates how subtle contextual influences shape how we make sense of the world, with downstream consequences for consumer behavior, health behavior, and political preferences. Schwarz has been elected to the American Academy of Arts and Sciences, the German National Academy of Science, and the Academia Europaea (pan-European academy of arts and sciences). He serves on the editorial boards of leading journals in marketing, psychology, and the social sciences. Prior to joining USC he was the Charles Horton Cooley Collegiate Professor of psychology, business, and social research at the University of Michigan.
INSIGHT + ANALYSIS
Quoted: Norbert Schwarz in the Santa Monica Daily Press
SCHWARZ, provost professor of psychology and marketing, cites financial incentives as key to editorial decisions cable and social networks make when weighing the negative social effect of publishing rage-inducing content.
NEWS + EVENTS
RESEARCH + PUBLICATIONS