Navdeep Mundi has taught at the Marshall School of Business for 10 years, with a focus on the challenges of managing big brands in the age of social media. She draws on her experience in growing startup businesses, particularly in adtech & ecommerce. Prior to USC, Nav held senior level PR/Comms roles focusing on media practices & performance. Today, she consults with early seed stage startups & Fortune 500 companies in the U.S./Southeast Asia on how to leverage real-time media & technology. This work speaks to the challenges & opportunities students face as they transition to a world where Comms is evolving into a data-oriented, algorithmically-driven function.