Maria Rodas is an Assistant Professor of Marketing at USC’s Marshall School of Business. Her research interests focus on branding, cross-cultural consumer behavior, and consumer wellbeing. In 2018, she received AMA’s Matthew Joseph Emerging Scholar Award. Prior to working in academia, Professor Rodas spent a decade working in management consulting and in the consumer packaged goods industry. Her industry experience is predominantly in brand management, having worked with brands such as Yoplait, Old El Paso, Wrigley’s Extra Gum, and Palmolive. She teaches classes on consumer behavior. Previously, she taught at the University of Minnesota.