Lei Pei

Ph.D. Candidate in Marketing

BA Economics, University of Waterloo; MA Economics, University of Toronto

Lei is a Ph.D. student in quantitative marketing. Prior to joining the program, Lei worked as a research analyst for a marketing firm in Toronto. She also worked as a program evaluation officer for the Canadian federal government and as a web developer for a major Canadian bank. Her research interests are in strategic communication, advertising, and online shopping.
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Lei Pei, Dina Mayzlin () "Do Curation Algorithms Amplify the Effect of Trolls on Users? ,".
Lei Pei, Dina Mayzlin () "Influencing the Influencers ,".
Lei Pei () "Optimal Topic Selection on Social Media in the Presence of Trolls ,".
Lei Pei () "The Effect of Firm-Provided Information on Consumer Word of Mouth ,".