Professor Lan Luo holds a Ph.D. degree in Business (Major: Marketing) from the University of Maryland. Her primary research interests are applications of artificial intelligence in digital platforms and new product design. Lan led the Amazon Studios Science team from 2021 to 2022, and currently serves as an Amazon Scholar to its Global Media Entertainment Business. Lan also holds various editorial/professional leadership roles in her field, including VP of Practice for INFORMS Marketing Science (ISMS) community, Associate Editor for Marketing Science and International Journal of Research in Marketing, and Senior Editor for Production and Operations Management
Areas of Expertise
INSIGHT + ANALYSIS
NEWS + EVENTS
Lan Luo Wins Prestigious Jagdish N. Sheth Award for Research
The Marshall professor was honored for her research into consumer behavior and market demand.
Marshall Faculty Publications, Awards, and Honors: May 2023 and Year-End Roundup
We are thrilled to congratulate our faculty on recently accepted and published research, 2022-2023 teaching and research awards, and new chair appointments.
Tommy Talks: Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp
Can photos posted by Yelp users predict a restaurant's future success? In this talk Professors Luo and Zhang present the results of their groundbreaking research showing the answer is yes, and discuss why this matters for restaurant owners, business investors, and online platforms.
RESEARCH + PUBLICATIONS