Lan Luo

Associate Professor of Marketing
Room / Office

PhD, University of Maryland; MA, State University of New York, Buffalo; BS, Nankai University

Lan Luo studies new product development and marketing implications of new product launches. Her research has been published in Marketing Science and Journal of Marketing Research, among other journals. Professor Luo is the recipient of the John D.C. Little Award, the Donald R. Lehmann Award, and is a finalist for the Paul E. Green Award. Each is a major research award in the field of marketing. She has also been granted the Dean’s Research Excellence Award at the Marshall School of Business. In 2011, Professor Luo was named as a MSI Young Scholar, awarded once every two years to scholars mostly likely to be "potential leaders of the next generation of Marketing academics". She also received Marshall's Golden Apple Award for her teaching excellence.
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Courtney Paulson, Lan Luo, Gareth James () "Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising ,"  Journal of Marketing Research  55, 489-506.
Lan Luo, Jiong Sun () "New Product Design under Channel Acceptance: Brick-and-Mortar, Online Exclusive, or Brick-and-Click ,"  Production and Operations Management  25, 2014-2034.
Dongling Huang, Lan Luo () ""Consumer Preference Elicitation of Complex Products using Fuzzy Support Vector Machine Active Learning" ,"  Marketing Science   35, 445-464.
Lan Luo, Brian Ratchford, Botao Yang () "'Why We Do What We Do: A Model of Activity Consumption' ,"  Journal of Marketing Research  50, 24-43.
Lan Luo () ""Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach" ,"  Journal of Marketing Research  48, 128-139.
Lan Luo, Xinlei (Jack) Chen, Jeanie Han, C. Park () ""The Dilution and Enhancement of Celebrity Brands in Sequential Movie Releases" ,"  Journal of Marketing Research  47, 1114-1128.
Lan Luo, P.K. Kannan, Brian Ratchford () ""Incorporating Subjective Characteristics in Product Design and Evaluations" ,"  Journal of Marketing Research, (Donald R. Lehmann Award; Paul E. Green Award Finalist)  45, 182-194.
Lan Luo, P.K. Kannan, Brian Ratchford () ""New Product Development under Channel Acceptance" ,"  Marketing Science, (Lead Article), (John D.C. Little Award)  26, 149-163.
Babak Besharati, Lan Luo, Shapour Azarm, P.K. Kannan () ""Multi-Objective Single Product Optimization: An Integrated Design and Marketing Approach" ,"  ASME Journal of Mechanical Design  128, 884-892.
Lan Luo, P.K. Kannan, Babak Besharati, Shapour Azarm () ""Design of Robust New Products under Variability: Marketing Meets Design" ,"  Journal of Product Innovation Management  22, 177-192.