Kalinda Ukanwa is Assistant Professor of Marketing at the University of Southern California. Professor Ukanwa is a theory-driven empirical modeler with research interests in quantitative marketing models. Her research focuses on how the dynamics of consumer social interactions, especially consumer reputations, have implications for firm decision-making. In a prior life, Professor Ukanwa was an industrial engineer, financial analyst, and finance executive at Walt Disney, Citigroup, Viacom, and Kaplan. She is the winner of the 2018 Eli Jones Promising Young Scholar Research Excellence Award. Furthermore, Kalinda is a recipient of the University of Maryland Graduate School University Fellowship as well as a Marketing Science Institute research grant. Professor Ukanwa holds a B.S. and M.S. in Industrial Engineering from Stanford University, an M.B.A. from the Stanford Graduate School of Business, and a Ph.D. in Marketing from the University of Maryland-College Park. She is an NSF Honorable Mention Scholar.