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Kalinda Ukanwa
  • Assistant Professor of Marketing

Kalinda Ukanwa is Assistant Professor of Marketing at the University of Southern California. A quantitative modeler, Professor Ukanwa researches how algorithmic bias, algorithmic decision-making, and consumer reputations impact firms. She is the winner of the 2018 Eli Jones Promising Young Scholar Award and a finalist for the 2018 INFORMS Service Science Best Student Paper Award, 2019 Howard/AMA Doctoral Dissertation Award, and the 2020 AMS Mary Kay Doctoral Dissertation Award. In a prior life, Professor Ukanwa was an industrial engineer, financial analyst, and finance executive at Walt Disney, Citigroup, Viacom, and Kaplan.

Areas of Expertise

AI Bias
Algorithmic Bias
Algorithms
Artificial Intelligence (AI)
Consumer Reputation
Digital Media
Discrimination
Reputation
Social Dynamics
Social Interactions
Social Networks

Programs

Marketing

Departments

Marketing

Course List

MKT 566 - Decision Making Using Marketing Analytics

INSIGHT + ANALYSIS

Kalinda Ukanwa's latest interviews, quotes, citations, and research in the media.

RESEARCH + PUBLICATIONS