Jihoon Hong

Ph.D. Candidate in Marketing

BS in Industrial Engineering, KAIST, MS in Technology Management, Seoul National University

Jihoon Hong is a Ph.D. student in Marketing specializing in quantitative marketing. He is broadly interested in crowdfunding, innovation, and new product development. Before coming to Marshall, he worked as an R&D engineer for a leading telecommunications company and electronics company in South Korea.
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Yanhao "Max" Wei, Jihoon Hong, Gerard Tellis () "Machine Learning for Creativity: How Similarity Networks Help to Design Winning Projects in Crowdfunding? ,"  Journal of Marketing  forthcoming.