BA Bosporus University Turkey; MA New York University; MBA Ozyegin University Turkey
Gizem Ceylan-Hopper is a Ph.D. student in Marketing specializing in consumers’ judgment and decision making with a focus in attentional and motivational processes. Her research interest are mainly people’s motivational processes for future decisions regarding experiential purchases. In one line of research, she explores how visuals impact on people’s pre-experience decisions and their enjoyment during the experience. On a separate line of research, she studies how people’s motivational processes impact people’s risky decisions.