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Gizem Ceylan

Ph.D. Candidate in Marketing

BA Bosporus University Turkey; MA New York University; MBA Ozyegin University Turkey

Gizem Ceylan is a Ph.D. student in Marketing specializing in consumer behavior in technology-mediated environments, visual word-of-mouth, and psychology of social media. In one line of research, she explores how people express their experiences at the interplay of visual and textual information. She specifically examines whether photos indeed are worth a thousand words. On a separate line of research, she studies how people’s motivational processes (such as self presentational goals) may impact the spread of misinformation on online networks. She uses variety of methods (meta-analysis, text analysis using both dictionary and computational methods) to study these topics.
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