Gil Appel

Assistant Professor of Marketing
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PhD, Ben-Gurion University; MBA, Tel-Aviv University

Gil Appel joined the USC Marshall Marketing Department in 2016. His research focuses on the rapidly growing digital domain and in particular on its evolution and as data source for examining individual behavior. Thus, he is interested in two main arcs: The first arc is the evolution of digital markets, from e-commerce to social networks to mobile domains. The second arc is using digital markets to examine individual behavior. Gil teaches courses in various topics in digital marketing, such as: Marketing in a Digital World, Internet marketing, customer relationship marketing (CRM), social networks, and a hands-on executive workshop on data analytics and tools.
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Gil Appel, Barak Libai, Eitan Muller, Ron Shachar () "On the Monetization of Mobile Apps ,"  International Journal of Research in Marketing  In Press.
Gil Appel, Lauren Grewal, Rhonda Hadi, Andrew Stephen () "The Future of Social Media in Marketing ,"  Journal of the Academy of Marketing Science.
Yaniv Shani, Gil Appel, Ron Shachar, Shai Danziger () "When and Why Consumers “Accidently” Endanger Their Products ,"  Management Science.
Gil Appel, Barak Libai, Eitan Muller () "On the Monetary Impact of Fashion Design Piracy ,"  International Journal of Research in Marketing  35, 591-610.