PhD, Ben-Gurion University; MBA, Tel-Aviv University
Gil Appel joined the USC Marshall Marketing Department in 2016. His research focuses on the rapidly growing digital domain and in particular on its evolution and as data source for examining individual behavior. Thus, he is interested in two main arcs: The first arc is the evolution of digital markets, from e-commerce to social networks to mobile domains. The second arc is using digital markets to examine individual behavior. Gil teaches courses in various topics in digital marketing, such as: Marketing in a Digital World, Internet marketing, customer relationship marketing (CRM), social networks, and a hands-on executive workshop on data analytics and tools.