PhD, University of Michigan - Ann Arbor; MA, Xavier School of Management: BS, University of Bombay<br>
Gerard J Tellis (PhD Michigan) is Neely Chaired Professor of American Enterprise, Director of the Institute for Outlier Research in Marketing, Director of the Center for Global Innovation, at the USC Marshall School of Business. Dr. Tellis is an expert in innovation, advertising, social media, new product growth, and global market entry. He has published 7 books and over 200 papers (http://www.gtellis.net ) that have won over 27,000 citations in Google Scholar. His publications have won over 20 awards. He is President-elect of ISMS and was an Associate Editor of Marketing Science and Journal of Marketing Research.
Yanhao "Max" Wei, Jihoon Hong, Gerard Tellis
() "Machine Learning for Creativity: How Similarity Networks Help to Design Winning Projects in Crowdfunding? ,"Journal of Marketingforthcoming.
Noah Bergen, Joseph Johnson, Gerard Tellis
() "Fooled by Success: How, Where, and Why Disclosures Work or Fail in Ads for Mutual Funds ,"Journal of Marketing and Public Policy.
Deepa Chandrasekaran, Gerard Tellis, Gareth James
() "Leapfrogging, Survival, and Disruption in High Tech Markets: The Critical Role of Disengagement ,"Accepted for publication Journal of Marketing.
Gerard Tellis, Deborah MacInnis, Seshadri Tirunillai, Wayne Zhang
() "What Drives Virality (Sharing) of Online Digital Content?: The Critical Role of Information, Emotion, and Brand Prominence ,"Journal of Marketing83, 1-20.
Gerard Tellis
() "Effective Advertising and Social Media ,"Kendall Hunt.
Myrthe van Diejen, Abhishek Borah, Gerard Tellis, Philip Franses
() "Big Data Analysis of Volatility Spillovers Across User-Generated Content and Stock Market Performance, ,"Industrial Marketing Managementforthcoming.
Gerard Tellis
() "Do Brands Compete or Co-exist? ,"European Journal of Marketing.
Gerard Tellis
() "How Transformative Innovations Shaped the Rise of Nations: From Acient Rome to Modern America ,"Anthem Press.
Gerard Tellis
() "Silicon Envy: How Global Innovation Clusters Hurt or Stimulate Each Other across Developed and Emerging Markets, ,"Journal of International Business Studies.
Seshadri Tirunillai, Gerard Tellis
() "Does Offline Advertising Affect Online Chatter: Synthetic Control Analysis of a Quasi-Experiment ,"Marketing Science26.
Gerard Tellis
() "Interesting and Impactful Research: On Phenomenon, Theory and Writing ,"Journal of the Academy of Marketing Science45.
Ying Li, Gerard Tellis
() "Is China Uniform? Intra-Province Differences in the Takeoff of New Products ,"Technovation47, 1-13.
Abhishek Borah, Gerard Tellis
() "Is All That Twitters Gold? Market Returns to Conversations on Twitter ,"under first review at Management Science Science.
Xavier Palacios, Gerard Tellis
() "Dive and Disruption of Current Successful Products: Measures, Patterns, and Predictive Model ,"Journal of Product Innovation Management33, 53-68.
Martin Spann, Marc Fischer, Gerard Tellis
() "Skimming or Penetration? Dynamic Pricing Strategies for New Products ,"Marketing Science34, 235-249.
Gerard Tellis
() "The Columbus Effect: Pioneering is glorious, but later entrants are often the ones who see the true potential of discoveries ,"Wall Street Journal.
Ashish Sood, Gareth James, Gerard Tellis, Ji Zhu
() "Predicting the Path of Technological Innovation: SAW Versus Moore, Bass, Gompertz, and Kryder ,"Marketing Science31, 964-979.
Gerard Tellis, Jospeh Johnson
() "The Value of Quality: Stock Market Returns to Published Reviews of Quality ,"Marketing Science.
Gerard Tellis, Deepa Chandrasekaran
() "Diffusion of New Products: A Critical Review of Models, Drivers, and Findings ,"Review of Marketing3, 39-80.
Stefan Stremersch, Gerard Tellis, Philip Franses, l Binken
() "Indirect Network Effects in New Product Growth ,"Journal of Marketing.
John Hauser, Gerard Tellis, Abbie Griffin
() "Research on Innovation and New Products: A Review and Agenda for Marketing Science ,"Marketing Science25, 687-717.
Gerard Tellis, Tim Ambler
() "Handbook of Advertising ,"Sage Publications.
Gerard Tellis
() "Disruptive Technology or Visionary Leadership? ,"Journal of Product Innovation and Management23, 34-38.
Martin Spann, Gerard Tellis
() "Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions ,"Journal of Marketing40, 65-78.
Gerard Tellis
() "Modeling the Marketing Mix ,"Sage Publications.
Gerard Tellis, Philip Franses
() "Optimal Data Interval for Econometric Models of Advertising ,"Marketing Science.
Ashish Sood, Gerard Tellis
() "Technological Evolution and Radical Innovations ,"Journal of Marketing69, 152-168.
Gerard Tellis
() "Advertising's Role in Capitalist Markets: What We Know and Where We Go From Here ,"Journal of Advertising45, 162-170.
Joseph Johnson, Gerard Tellis
() "Blowing Bubbles: Heuristics and Biases in the Run-Up of Stock Prices ,"Journal of Academy of Marketing Science33, 486-504.
Steven Stremersch, Gerard Tellis
() "Managing International Growth of New Products ,"International Journal of Research in Marketing21, 421-438.
Gerard Tellis
() "Is the European Union One Market ,"New England Journal of Marketing, 9-10.
Joseph Foster, Peter Golder, Gerard Tellis
() "Predicting Takeoff for Whirlpool's New Personal Valet ,"Marketing Science23, 182-185.
Gerard Tellis
() "Effective Advertising: How, When, and Why Advertising Works ,"Sage Publications.
Peter Golder, Gerard Tellis
() "Going, Going, Gone: Cascades, Diffusion, and Turning Points of the Product Life Cycle ,"Marketing Science23, 180-191.
Gerard Tellis
() "Historical Research in Marketing Strategy: Method, Myths, and Promise ,"Cool Tools for Marketing StrategyCool Tools for Marketing Strategy.
Gerard Tellis, Yiding Yin
() "Network Effects, Path Dependence or Quality: What Drives the Success of New High Tech Products? ,"Journal of Marketing Research.
Gerard Tellis, Joseph Johnson
() "Stock Market Innovation Versus Quality ,"Marketing Science.
Ashish Sood, Gerard Tellis
() "The S-Curve of Technological Innovation: Strategic Law or Self-Fulfilling Prophecy? ,"Marketing Science Institute Working Paper, no 04-116.
Gerard Tellis, Stefan Stremersch, Eden Yin
() "The International Takeoff of New Products: Economics, Culture, and Country Innovativeness ,"Marketing Science22, 161-187.
Raj Sethuraman, Gerard Tellis
() "Does Manufacturer Advertising Suppress or Stimulate Retail Price Promotion? Analytical Models and Empirical Analysis ,"Journal of Retailing78, 253-263.
Gerard Tellis, Peter Golder
() "The Early Bird Misses the Worm ,"US Industry Today5, 7.
Stefan Stremersch, Gerard Tellis
() "Strategic Bundling of Products and Prices: A New Synthesis for Marketing ,"Journal of Marketing66, 55-72.
Peter Golder, Gerard Tellis
() "Let the Markets Regulate Microsoft ,"Los Angeles Times.
Gerard Tellis, Peter Golder
() "Will and Vision: How Latecomers Grow to Dominate Markets ,"McGraw-Hill.
David Ackerman, Gerard Tellis
() "Can Culture Affect Prices?: A Cross-Cultural Study of Shopping and Retail Prices ,"Journal of Retailing77, 57-82.
Stefan Stremersch, Gerard Tellis, Philip Franses
() "Does it Really Take Two to Tango? Modeling Indirect Network Effects in Hardware and Software Growth ,"Journal of Marketing.
Rajesh Chandy, Gerard Tellis
() "The Incumbents' Curse? Incumbency, Size, and Radical Product Innovation ,"Journal of Marketing64, 1-17.
Gerard Tellis
() "Decomposing the Effects of Direct Advertising: Which Brand Works, When, Where, and How Long? ,"Journal of Marketing Research37, 32-46.
Jaideep Prabhu, Gerard Tellis
() "Do Consumers Ever Learn? Findings from an Experimental Market ,"Journal of Behavior Decision Making13, 19-34.
Rajesh Chandy, Gerard Tellis
() "Leader's Curse: Incumbency, Size and Radical Innovation ,"Marketing Science Report No. 00-100Marketing Science Institute.
Gerard Tellis, David Ackerman, Rajesh Chandy
() "In Search of Diversity: The Record of Major Marketing Journals ,"Journal of Marketing Research36, 120-131.
Gerard Tellis, Rajesh Chandy
() "Decomposing the Effects of Direct Advertising: Which Ad Works, When Where, and How Often ,"MSI Working Paper, 99-118.
Rajesh Chandy, Gerard Tellis
() "Organizing for Radical Product Innovation ,"Journal of Marketing Research.
Robert Fisher, Gerard Tellis
() "Removing Social Desirability Bias with Indirect Questioning: Is the Cure Worse than the Disease? ,"Advances in Consumer Research15, 563-567.
Peter Golder, Gerard Tellis
() "Beyond Diffusion: An Affordability Model for the Growth of Consumer Durables ,"Journal of Forecasting17, 259-280.
Gerard Tellis
() "Advertising and Sales Promotion Strategy ,"Addison-Wesley.
Gerard Tellis
() "Effective Frequency: One Exposure or Three Factors ,"37, 75-80.
Peter Golder, Gerard Tellis
() "Will It ever Fly? Modeling the Takeoff of New Consumer Durable ,"Marketing Science16, 256-270.
Gerard Tellis
() "Review of "The New Marketing Research Systems" ,"Journal of Marketing Research33, 114-115.
Gerard Tellis, Peter Golder
() "First to Market, First to Fail? The Real Causes of Enduring Market Leadership ,"Sloan Manager Review37, 65-75.
Gerard Tellis, Doyle Weiss
() "Does TV Advertising Really Affect Sales? ,"Journal of Advertising24, 1-12.
Gerard Tellis, Fred Zufryden
() "Cracking the Retailer's Decision Problem: Which Brand to Discount, How Much, When and Why? ,"Marketing Science14, 271-299.
Gerard Tellis
() "Modeling the Effects of Advertising in Contemporary Markets: Research Findings and Opportunities ,"Attention, Attitude, and Affect in Response to AdvertisingLawrence Erlbaum Associates.
Gerard Tellis
() "Is Reference Price Based on Context or Experience? An analysis of Consumers' Brand Choices ,"Journal of Marketing58, 10-22.
Peter Golder, Gerard Tellis
() "Pioneering Advantage: Marketing Fact or Marketing Legend ,"Journal of Marketing Research30, 158-170.
Amit Ghosh, V Kumar, Gerard Tellis
() "A Decomposition of Repetitive Response Behavior ,"Marketing Letters3, 407-417.
Peter Golder, Gerard Tellis
() "Do Pioneers Really Have Longterm Advantage? A Historical Analysis ,"MSI Working Paper No 92-124.
Raj Sethuraman, Gerard Tellis
() "An Analysis of the Tradeoff Between Advertising and Pricing ,"Journal of Marketing Research31, 160-174.
Gerard Tellis, Gary Gaeth
() "Best-Value, Price-Seeking and Price Aversion: The Impact of Information and Learning on Consumer Choices ,"Journal of Marketing54, 34-45.
Gerard Tellis
() "Interpreting Advertising and Price Elasticities ,"Journal of Advertising Research29, 40-43.
Gerard Tellis
() "Creative Pricing of Products and Services ,"The Pricing DecisionProbus Publishing Company.
Gerard Tellis
() "The Impact of Corporate Size and Strategy On Competitive Pricing ,"Strategic Management Journal10, 569-585.
Gerard Tellis
() "Advertising Exposure, Loyalty and Brand Purchase: A Two Stage Model of Choice ,"Journal of Marketing Research15, 134-144.
Gerard Tellis, Claes Fornell
() "Advertising and Quality Over the Product Life Cycle: A Contingency Theory ,"Journal of Marketing Research15, 64-71.
Gerard Tellis
() "The Price Sensitivity of Competitive Demand: A Meta-Analysis of Sales Response Models ,"Journal of Marketing Research.
Gerard Tellis
() "Consumer Purchasing Strategies and the Information in Retail Prices ,"Journal of Retailing63, 279-297.
Gerard Tellis
() "Creative Pricing of Medical Services ,"Journal of Medical Practice Management3, 120-124.
Gerard Tellis, Birger Wernerfelt
() "Competitive Price and Quality Under Asymmetric Information ,"Marketing Science6, 240-253.
Gerard Tellis
() "Beyond the Many Faces of Price: An Integration of Pricing Strategies ,"Journal of Marketing50, 146-160.
Gerard Tellis, Gary Gaeth, Lynn Clark
() "The Impact of External Information and Experience on Consumer Inference and Choice ,"Marketing Communications: Theory and ResearchA.M.A..
Gerard Tellis, George Zinkhan
() "BIDSIM: Using a Competitive Bidding Simulation to Highlight Pricing Issues ,"Journal of Marketing Education, 48-55.
Claes Fornell, Gerard Tellis, George Zinkhan
() "Validity Assessment: A Structural Equations Approach Using Partial Least Squares ,"An Assessment of Marketing Thought and PracticeA.M.A..
Gerard Tellis, C Crawford
() "An Evolutionary Approach to Product Growth Theory ,"Journal of Marketing45, 125-132.
Gerard Tellis, C Crawford
() "An Analysis of the U.S. Innovation Rate ,"Marketing Environment: New Theories and ApplicationsAmerican Marketing Association47, 280-285.
C Crawford, Gerard Tellis
() "The Technological Innovation Controversy ,"Business Horizons24, 76-88.