EDIT
Elissa Grossman
  • Director of Lloyd Greif Center for Entrepreneurial Studies
  • Orfalea Director's Chair in Entrepreneurship
  • Professor of Clinical Entrepreneurship

Elissa's research concerns social networks in new venturing – encompassing network development for startup resource acquisition and crowdfunding. Her work has been published in journals including Journal of Management and Entrepreneurship Theory and Practice. Before joining USC, Elissa was on the faculties of Loyola Marymount University and Baruch College. Elissa has received national and university awards for excellence in research and teaching. Early in her career, Dr. Grossman worked in brand and marketing management for companies including Procter & Gamble, Sun Microsystems, and LiveCapital (a start-up acquired by Dun & Bradstreet).

Areas of Expertise

Business Language
Buzzwords
Crowdfunding
EdTech
Entrepreneurship
Fads and Trends
Networks
Organizational Emergence
Resource Search and Acquisition
Social Networks
Trends

Departments

Lloyd Greif Center for Entrepreneurial Studies

Centers + Institutes

Lloyd Greif Center for Entrepreneurial Studies

RESEARCH + PUBLICATIONS