USC Greif Center Celebrate Student and Alumni Founders at Marcia Israel Celebration and Founder Showcase
The event announced prizes for outstanding seniors and student ventures and also honored outgoing Greif Center director Elissa Grossman.
Elissa's research concerns social networks in new venturing – encompassing network development for startup resource acquisition and crowdfunding. Her work has been published in journals including Journal of Management and Entrepreneurship Theory and Practice. Before joining USC, Elissa was on the faculties of Loyola Marymount University and Baruch College. Elissa has received national and university awards for excellence in research and teaching. Early in her career, Dr. Grossman worked in brand and marketing management for companies including Procter & Gamble, Sun Microsystems, and LiveCapital (a start-up acquired by Dun & Bradstreet).
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