Elissa's research concerns social networks in new venturing – encompassing network development for startup resource acquisition and crowdfunding. Her work has been published in journals including Journal of Management and Entrepreneurship Theory and Practice. Before joining USC, Elissa was on the faculties of Loyola Marymount University and Baruch College. Elissa has received national and university awards for excellence in research and teaching. Early in her career, Dr. Grossman worked in brand and marketing management for companies including Procter & Gamble, Sun Microsystems, and LiveCapital (a start-up acquired by Dun & Bradstreet).
NEWS + EVENTS
USC Greif Center Celebrate Student and Alumni Founders at Marcia Israel Celebration and Founder Showcase
The event announced prizes for outstanding seniors and student ventures and also honored outgoing Greif Center director Elissa Grossman.
USC Undergraduate Team Wins Regional Venture Capital Competition, Ties for Fourth in Global Finals
USC Marshall students gained hands-on venture capital experience at the Venture Capital Investment Competition, where undergraduates competed for the first-time.
Snoop Dogg Shares Wisdom with Marshall Students, Wins Entrepreneur of the Year
The renowned rapper, actor, and entrepreneur spoke to Professor Albert Napoli’s class about his entrepreneurial mindset and his positive approach to relationships.
Jacobson Symposium Offers Sustainable Strategies for Fashion Customers and Creators
Experts in sustainability, secondhand styling, composting, and textiles shared lessons in being conscious consumers of fashion.
USC Marshall Startup Incubator Welcomes 250th Company
The USC Marshall Greif Incubator has helped over 250 Trojan founders launch and scale their businesses.
Demo Day Showcases Over 50 Startups
Founders exhibited cutting-edge companies at TroyLabs’ annual marquee event.
2024 Athena Summit Celebrates Unstoppable Women
The Athena Women’s Entrepreneurship Summit drew attention to challenges in sports, venture capital, and artificial intelligence.
Recap: ATHENA 2023
USC Marshall has championed entrepreneurial women for years.
50 Years of Entrepreneurship at USC
The Lloyd Greif Center for Entrepreneurial Studies celebrates its 50th anniversary; it was the first integrated entrepreneurship program at a business school back in 1972.
COURSES
