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Elena Hansen is a social media marketing expert and has worked with high profile brands and public figures to establish their unique position online. Elena founded SWIM Social, a full service social media agency, in 2015 and has since grown a highly skilled team and global client base. She relates her marketing approach to water - fluid and always evolving - and is passionate about using social media as a tool for connection and cultural impact. Elena’s goal is to empower students to harness their inherent knowledge of social media platforms and apply a strategic approach that will be valuable in any conversation and career path.