Diane Badame

Professor of Clinical Marketing
Room / Office

PhD, MS, BS, University of Wisconsin; MBA, University of Minnesota

Diane Badame specializes in the fields of marketing management, customer satisfaction and new product development. She currently serves as the Academic and Program Director of the Master of Science in Marketing Program. Professor Badame received Marshall's Golden Apple Teaching Award in 2010 and 2018. Before joining Marshall, she held senior management positions with major consumer packaged goods and financial services companies. Professor Badame also consults with business organizations in the areas of marketing strategy, new product developments and customer satisfaction.
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Diane Badame () "Test Bank for Core Curriculum Marketing Reading - Consumer Behavior and Buying Process ,".
Diane Badame () "Test Bank for Core Curriculum Marketing Reading - Framework for Marketing Strategy Formation ,".
Diane Badame () "Test Bank for Core Curriculum Marketing Reading - Pricing Strategies ,".
Diane Badame () "Test Bank for Core Curriculum Marketing Reading - Product Policy ,".
Diane Badame, John Quelch () "Montreaux Chocolate USA: Are Americans Ready for Dark Chocolate? ,"  Harvard Business School Publishing, 12 pages for case, 10 page Teaching Note and Excel Spreadsheets for Students and Instructors.
Diane Badame, Frank Cespedes () "PV Technologies, Inc.: Were They Asleep at the Switch? Case and Teaching Note ,"  Harvard Business Publishing, Case is 11 pages and Teaching Note is 16 pages.
Kate Moore, Diane Badame () "Saxonville Sausage Company Teaching Note ,"  Harvard Business Review, pp. 1-15.
Diane Badame, Margaret Safrit () "Comparison of Seriation and Multidimensional Scaling: Two Techniques for Validating Constructs in Physical Education ,"  Research Quarterly  42, 333-340.
Margaret Safrit, Diane Badame, Carol Stamm () "The Participant-Observer: A Source of Invalidity in Measuring Motor Skill ,"  Perceptual & Motor Skills  45, 75-80.