PhD, Northwestern University; BA, University of Illinois
Dennis Rook’s methodological expertise resides in the domain of qualitative behavioral research, where his focus has been on the theory, design and execution of focus groups, individual depth interviews, and projective methods. He has relied on these tools to investigate consumer impulse buying, consumption rituals, and consumer symbolism, the research of which has been published in marketing’s leading journals, as well as specialized boutique publications.
Dennis Rook, Hakan Cengiz
() "Voluntary Simplicity in the Final Rite of Passage: Death ,".
Dennis Rook
() "Russell W. Belk: The Early Years ,"Legends in Consumer Behavior: Russell W. BelkSage Publications.
Dennis Rook
() "Focus Groups and Depth Interviews ,"Wiley International Encyclopedia of Marketing.
Dennis Rook
() "Focus Groups and Depth Interviews ,"Wiley International Encyclopedia of MarketingMarketing Research.
David Stewart, Dennis Rook
() "Focus Group Research: Exploration and Discovery ,"The Handbook of Applied Social Research Methods.
Dennis Rook
() "Dimensao Ritual do Comportamento de Consumo ,"Revista de Administracao de Empresas (RAE)#1.
Dennis Rook
() "Let's Pretend: Projective Methods Reconsidered ,"Handbook of Qualitative Research Methods in MarketingElgar Publishing Limited, 11, 143-155.
David Stewart, Prem Shamdasani, Dennis Rook
() "Focus Groups: Theory and Practice ,"Sage Publications.
David Stewart, Prem Shamdasani, Dennis Rook
() "Focus Group Research: Exploration and Discovery ,"The Handbook of Applied Social Research MethodsSage Publications.
Dennis Rook
() "Interesting Stuff: A Commentary on Ritual Consumption Studies ,"Contemporary Consumption Rituals: A Research AnthologyLawrence Erlbaum Associates, 315-319.
Dennis Rook
() "Focus Groups Fail to Connect Theory and Current Practice ,"Marketing News, 40-45.
Dennis Rook, Puman Keller
() "Advances in Consumer Research ,"Proceedings of the Association for Consumer Researach Annual ConferenceAssociation for Consumer ResearchXXX.
Dennis Rook
() "Out-of-Focus Groups ,"Marketing Research15, 10-15.
Dennis Rook
() "A Typology of Projective Methods ,"Advances in Consumer Research28.
Dennis Rook
() "Symbols Still for Sale ,"Proceedings of the 15th Paul D Converse SymposiumAmerican Marketing Association, 50-54.
Dennis Rook
() "Four Questions about Consumer Motivation Research ,"They Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals, and DesiresRoutledge, 313-318.
Dennis Rook
() "Sidney J. Levy: un Visionnaire du Marketing ,"Les Essentials du MarketingEditions EMS, 116-137.
Dennis Rook
() "Consumer Rituals and Ritualized Consumption ,"The Elgar Companion of Consumer Research and Economic PsychologyElgar Publishing, Ltd., 506-511.
Dennis Rook, Sidney Levy
() "Defending the Dowager: Competitive Communication Strategies for Declining Man Brands ,"Brands, Symbols, Consumers and Research: Sidney J. Levy on MarketingSage Publications, 171-196.
Dennis Rook
() "Impulse Buying ,"The Elgar Companion of Consumer Research and Economic PsychologyElgar Publishing, Ltd., 328-333.
Dennis Rook, De Lyi, Sang Lee, Hyok Kwak, Robert Fischer
() "Operationalization and Normative Effect of Buying Impulsiveness: A Comparison Between Korea and the United States ,"Korean Journal of Advertising8, 83-92.
Dennis Rook, Robert Fischer
() "Normative Influences in Impulsive Buying Behavior ,"Journal of Consumer Research22, 305-313.
Dennis Rook
() "Growing and Keeping Brand Equity ,"USC Business, 42-47.
Dennis Rook
() "Translating Marketing Strategy: Implementation as a Managerial Communication ,"Marketing Managers HandbookDartnell, 64-76.
Dennis Rook, Prem Shamdasani
() "An Exploratory Study of Impulse Buying in Hong Kong ,"Proceedings of the Academy of International Business West and South Asian RegionsHong Kong University.
Dennis Rook, Meryl Gardner
() "In the Mood: Affective Elements in Impulse Buying ,"Research in Consumer BehaviorJAI Press6, 1-28.
Dennis Rook
() "I Was 'Observed' and Auto-Driven by the Odyssey ,"Highways and Buywavs: Naturalistic Research from the Consumer Behavior OdysseyAssociation for Consumer Research, 48-58.
Dennis Rook, Meryl Gardner
() "Effects of Impulse Purchases on Consumers' Affective States ,"Advances in Consumer ResearchAssociation for Consumer Research15, 127-131.
Dennis Rook
() "Researching Consumer Fantasy ,"Research in Consumer BehaviorJAI Press3, 247-270.
Dennis Rook
() "Modern Hex Signs and Symbols of Security ,"Marketing and Semiotics: New Directions in the Study of Signs for SaleMouton de Gruyter, 239-246.
Dennis Rook
() "The Buying Impulse ,"Journal of Consumer Research14, 189-199.
Dennis Rook
() "Thematic Apperception Test Applications in Cross-Cultural Research ,"Emerging International Strategic FronteirsAmerican Marketing Association, 328-331.
Dennis Rook, Prem Shamdasani
() "An Exploratory Study of Impulse Buying in an Oriental Culture: The Case of Singapore ,"Singapore Marketing ReviewIV, 7-20.
Dennis Rook
() "The Ritual Dimension of Consumer Behavior ,"Journal of Consumer Research12, 251-264.
Dennis Rook
() "Body Cathexis and Grooming Market Segmentation Issues ,"The Psychology of FashionLexington Books, 233-242.
Dennis Rook
() "Consuming Impulses ,"Advances in Consumer ResearchAssociation for Consumer Research.
Dennis Rook
() "Ritual Behavior and Consumer Symbolism ,"Advances in Consumer ResearchAssociation for Consumer Research, 279-284.
Dennis Rook
() "Targeting the 'Solo' Consumer ,"Quality and Innovation Policies, Market Segmentation and PositioningEleventh International Research Seminar in Marketing, 142-155.
Dennis Rook, Sidney Levy
() "Psychosocial Themes in Consumer Grooming Rituals ,"Advances in Consumer Research 10, 329-334.
Dennis Rook, Sidney Levy, John Czepiel
() "Social Division and Aesthetic Specialization: The Middle Class and Musical Events ,"Symbolic Consumer BehaviorAssociation for Consumer Research, 38-45.
Dennis Rook, Sidney Levy
() "Brands, Trademarks, and the Law ,"Review of Marketing 1981American Marketing Association, 185-194.