Botao Yang

Assistant Professor of Marketing
Room / Office

PhD, University of Toronto; MA, Peking University; BA, Renmin University of China

Botao Yang's research interests include Technology Adoption, Dynamic Discrete Choice Models, Empirical Industrial Organization, Applied Game Theory and Behavioral Economics. Methodologically, he does both structural modeling and analytical modeling. His current research examines 1) measuring consumers' adoption costs of new technology products; 2) how strategic thinking affects firms' technology adoption decisions; 3) the product strategies of firms that are secondary entrants into a market where consumers are uncertain about the secondary entrants' product quality; 4) the relation between callers' social ties and their wireless phone service consumption. He has published in the Journal of Marketing Research. He is a winner of the 2008 MSI Alden G. Clayton Doctoral Dissertation Proposal Competition.
+ Show Research List - Hide Research List
Qingyuan Yue, Jue Wang, Botao Yang () "Contesting Commercialization: Political Influence, Responsive Authoritarianism, and Cultural Resistance ,"  Administrative Science Quarterly  64, 435-465.
Botao Yang, Andrew Ching () "Dynamics of Consumer Adoption of New Technology: The Case of ATM Cards ,"  Management Science.
Lan Luo, Brian Ratchford, Botao Yang () "'Why We Do What We Do: A Model of Activity Consumption' ,"  Journal of Marketing Research  50, 24-43.
Avi Goldfarb, Botao Yang () "Are All Managers Created Equal ,"  Journal of Marketing Research, 612-622.