Arif Ansari

How to Improve ROI Returns for AdWords – Family Fun Atlantis Google AdWords Project - This is a Online MBA Video Course for MKT536 and DSO 528

We live in a new Eye-Ball Eye-Candy Economy that is dominating the Video Content Industry. There is a new race to win the eyeballs of consumers using short-form video content. Companies like YouTube, Facebook, Entertainment Industry, Telecoms, Advertisers and others are in this race to win consumers by providing relevant content to their consumers. In this presentation, I will discuss the life-time of short-form video content posted in social networks and the need for predicting it with high confidence that will enable better business decisions to monetize content.

How to improve Returns for Adwords in Search Engine Marketing using Sensitivity Analysis and Analytics.

This is a Online MBA Video Course for MKT536.

The application of analytics in various departments of a company is rapidly gaining traction in the Industry. In this presentation, we will examine what types of Analytics are being used in companies. We will discuss the various types of analytical methods used and we will explore whether the use of analytics translates into a tangible gain in revenue. These insights are meant to advise firms and managers on how to use analytics to get an edge over the competition.

This project is to program in BREW. To show how to develop data mining application in BREW for mobile space.