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Arif Ansari

Professor of Clinical Data Sciences and Operations

Arif Ansari is an expert in the area of data mining, business intelligence, data warehousing, and intelligent systems and technologies, a field in which he has fifteen years of research experience. He has published in IEEE Transactions on Systems and Man and Cybernetics. Professor Ansari received Marshall's Golden Apple Award in 2006.

Arif Ansari

- 213-821-5521
aansari@marshall.usc.edu

Press Inquiries: COMMUNICATIONS@MARSHALL.USC.EDU

Areas of Expertise

Fake News

Programs

Online MBA (OMBA)

Departments

Data Sciences + Operations

NEWS + EVENTS

Marshall Faculty Publications, Awards, and Honors: February 2024

We extend our congratulations to Marshall’s esteemed faculty for their recently accepted and published research and awards.

MORE Marshall Faculty Publications, Awards, and Honors: February 2024
Marshall Faculty Publications, Awards, and Honors: October 2023

We are proud to highlight the amazing Marshall faculty who have been recognized this month for their leading-edge work and expertise.

MORE Marshall Faculty Publications, Awards, and Honors: October 2023

RESEARCH + PUBLICATIONS

Abstract

How to Improve ROI Returns for AdWords – Family Fun Atlantis Google AdWords Project - This is a Online MBA Video Course for MKT536 and DSO 528

Author[s]

Arif Ansari

Shantanu Dutta

Golnaz Mahmoodi-Hashemi

Ross Henderson

Publication

OMBA Online Program - Canvas Website

Publication Date

08.20.2019
Abstract

We live in a new Eye-Ball Eye-Candy Economy that is dominating the Video Content Industry. There is a new race to win the eyeballs of consumers using short-form video content. Companies like YouTube, Facebook, Entertainment Industry, Telecoms, Advertisers and others are in this race to win consumers by providing relevant content to their consumers. In this presentation, I will discuss the life-time of short-form video content posted in social networks and the need for predicting it with high confidence that will enable better business decisions to monetize content.

Author[s]

Arif Ansari

Publication Date

12.28.2017
Abstract

How to improve Returns for Adwords in Search Engine Marketing using Sensitivity Analysis and Analytics.

This is a Online MBA Video Course for MKT536.

Author[s]

Shantanu Dutta

Arif Ansari

Publication

OMBA Online Program - Canvas Website

Publication Date

08.20.2017
Abstract

The application of analytics in various departments of a company is rapidly gaining traction in the Industry. In this presentation, we will examine what types of Analytics are being used in companies. We will discuss the various types of analytical methods used and we will explore whether the use of analytics translates into a tangible gain in revenue. These insights are meant to advise firms and managers on how to use analytics to get an edge over the competition.

Author[s]

Arif Ansari

Publication Date

06.23.2017
Abstract

This project is to program in BREW. To show how to develop data mining application in BREW for mobile space.

Author[s]

Yini Cui

Arif Ansari

Publication

Technical Report submitted to Computer Science Department

Publication Date

01.01.2017

COURSES

Fall 2024

GSBA-537

Managing Inside the Firm

Thematic exploration of managerial accounting, employment law, operations management and organizational behavior. Application of analytics and communication to optimize internal operations.