Arianna Uhalde

Assistant Professor of Clinical Marketing
Room / Office

PhD, University of Southern California; BA, Duke University

Arianna Uhalde is an Adjunct Professor of Marketing with expertise in consumer psychology and behavior. Her research examines consumers' reactions to negative incidents involving firms (e.g., brand transgressions; product failures), and firm strategies to alleviate consumer dissatisfaction when such incidents occur. She received her Ph.D. in Marketing from USC's Marshall School of Business, as well as a B.A. in Psychology and B.A. in Public Policy Studies from Duke University.

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Martin Reimann, Deborah MacInnis, Valerie Folkes, Arianna Uhalde, Gratiana Pol () "Insight into the Experience of Brand Betrayal From What People Say and What the Brain Reveals ,"  Journal of the Association for Consumer Research  3, 240-254.