Arianna Uhalde

Assistant Professor of Clinical Marketing
Building
HOH
Room / Office
606

PhD, University of Southern California; BA, Duke University<br><br>

Arianna Uhalde is a consumer psychologist specializing in consumer-brand relationships and consumer wellbeing. She teaches several classes at Marshall, including Consumer Behavior, Advertising & Promotion Management, and a new class she developed called Happiness & Wellbeing in the Marketplace. Since 2019, Arianna has been working closely with USC Athletics, developing projects and programming related to wellbeing, culture, and performance. She has also advised various companies - including Los Angeles Football Club (LAFC), MORE Labs, and The Honest Company - on market research strategies and consumer insights.


+ Show Research List - Hide Research List
Martin Reimann, Deborah MacInnis, Valerie Folkes, Arianna Uhalde, Gratiana Pol () "Insight into the Experience of Brand Betrayal From What People Say and What the Brain Reveals ,"  Journal of the Association for Consumer Research  3, 240-254.
Peggy Liu, James Bettman, Arianna Uhalde, Peter Ubel () "'How many calories are in my burrito?' Improving consumers' understanding of energy (calorie) range information ,"  PUBLIC HEALTH NUTRITION  18, 15-24.