PhD, University of Southern California; BA, Duke University
Arianna Uhalde is an Adjunct Professor of Marketing with expertise in consumer psychology and behavior. Her research examines consumers' reactions to negative incidents involving firms (e.g., brand transgressions; product failures), and firm strategies to alleviate consumer dissatisfaction when such incidents occur. She received her Ph.D. in Marketing from USC's Marshall School of Business, as well as a B.A. in Psychology and B.A. in Public Policy Studies from Duke University.