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Arianna Uhalde

Assistant Professor of Clinical Marketing
Building
HOH
Room / Office
606

PhD, University of Southern California; BA, Duke University

Arianna Uhalde is a consumer psychologist who specializes in consumer-brand relationships and consumer wellbeing. She earned her Ph.D. in Marketing (with an emphasis in Consumer Psychology & Behavior) from USC’s Marshall School of Business. She teaches several classes at Marshall, including Consumer Behavior, Advertising & Promotion Management, and a new class she developed called Happiness & Wellbeing in the Marketplace. Arianna is also a researcher at USC’s Performance Science Institute, developing projects and programming related to the psychological determinants of high performance. Her work at the PSI reflects her passion for understanding individuals’ motivation and performance across contexts (as well as burnout, performance-related mental health challenges, and substance abuse). With expertise in market research and consumer insights, Arianna has advised various companies in the L.A. area, including Los Angeles Football Club (LAFC), MORE Labs, and The Honest Company.
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Martin Reimann, Deborah MacInnis, Valerie Folkes, Arianna Uhalde, Gratiana Pol () "Insight into the Experience of Brand Betrayal From What People Say and What the Brain Reveals ,"  Journal of the Association for Consumer Research  3, 240-254.