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Arianna Uhalde

  • Assistant Chair for the Department of Marketing
  • Associate Professor of Clinical Marketing

Arianna Uhalde is a consumer psychologist specializing in consumer-brand relationships and consumer wellbeing. She teaches several classes at Marshall, including Marketing Communication & Promotion Strategy, Consumer Behavior, and a new class she developed called Happiness & Wellbeing in the Marketplace. Since 2019, Arianna has worked closely with USC Athletics, developing projects and programming related to wellbeing, culture, and performance. She has also advised various companies - including Los Angeles Football Club (LAFC), MORE Labs, and The Honest Company - on market research strategies and consumer insights.

Arianna Uhalde

Areas of Expertise

Consumer Behavior
Consumer Happiness
Marketing Strategy
Mental Health
Sports Business