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Alex P Miller

  • Assistant Professor of Marketing

Alex Miller is an Assistant Professor of Marketing at the University of Southern California. His research studies the use of experimentation and machine learning in e-commerce. In his work, he investigates how firms use A/B testing platforms and develops methods that utilize these platforms for optimal decision making, with applications to personalization and promotional retail strategies. Alex's research has appeared in and won numerous awards at international academic conferences. He teaches introductory marketing courses to undergraduates at the Marshall School of Business. Professor Miller holds a Ph.D. in Managerial Science and Applied Economics from the Wharton School of the University of Pennsylvania and B.A. in Mathematics from the University of Oregon.

Alex P Miller

Areas of Expertise

AI Bias
AI in Marketing
Algorithmic Bias
Artificial Intelligence (AI)
Big Data
Causal Inference
Digital Marketing



Centers + Institutes

Initiative on Digital Competition