Ahmed Elshinnawy

Ahmed Elshinnawy is an Adjunct Professor at the USC Marshall School of Business, where he leads the Strategic Innovation curriculum within the Management and Organization department. As Associate Director of the Consulting Practice, he also architects the strategic ecosystem between the university and global consulting firms, partnering with industry leadership to co-build curriculum, direct innovation sprints, and spearhead joint R&D programs, and talent strategy.

A strategic advisor to startups, entrepreneurs, and Fortune 500 companies, Ahmed’s work focuses on the intersection of Artificial Intelligence and relationship-driven growth. He specializes in helping organizations navigate the shift toward automated intelligence while maintaining the human-centric connections vital for sustainable competitive advantage.

Ahmed’s expertise is grounded in over 11 years of leadership at Deloitte Consulting within the technology strategy and digital marketing practices. During his tenure, he directed go-to-market strategies for global technology and retail sectors, specializing in multi-alliance growth strategies alongside partners such as Adobe and Salesforce. His work involved co-creating strategic "bold plays" for key account expansion and influencing long-term product roadmaps, acquisitions, and ecosystem development.

A contributor to Deloitte’s Global Marketing Trends, Ahmed most recently published “Sustainability as a growth driver,” and his insights on market evolution have been featured in international media outlets such as The Drum (UK). He is a frequent speaker at premier industry forums, including the Adobe Summit (2023, 2026).

Ahmed brings a unique powerhouse blend of frontline industry leadership and academic rigor to the academic landscape. He is dedicated to empowering the next generation of leaders with the practical expertise and strategic agility needed to navigate and shape the complex future of global business.