Elissa Grossman

Associate Professor of Clinical Entrepreneurship

PhD, MBA, UCLA; MS, London School of Economics; BA, Harvard University

Elissa's research concerns social networks in new venturing – encompassing traditional network development for startup resource acquisition and, more recently, crowd-funding. Her work has been published in journals including Journal of Management and Entrepreneurship Theory and Practice. Before joining USC, Elissa was on the faculties of Loyola Marymount University and Baruch College. Elissa has received national and university awards for excellence in both research and teaching. Early in her career, Professor Grossman worked in brand and marketing management for companies including Procter & Gamble, Sun Microsystems, and LiveCapital (a start-up acquired by Dun & Bradstreet).

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Grossman, E. and Harmeling, S. () "Getting Somewhere by Going Nowhere: Full Psycle", USC Marshall Case Series.
Grossman, E. () "Weighing in: Reflections on a Steady Diet of Lean Startup", Annals of Entrepreneurship Education & Pedagogy, Annals of Entrepreneurship Education / Edward Elgar Publishing, 5, 109-126.
Grossman, E. () "The Cardboard Snowplow".
Nakatsu, R., Grossman, E. and Iacovou, C. () "A Taxonomy of Crowdsourcing Based on Task Complexity", Journal of Information Science / Sage, 40, 823-834.