Abhishek Borah is a PH.D candidate at the USC Marshall School of Business with an emphasis on quantitative marketing. He has a master's degree in Applied Operational Research from the University of Delhi and an undergraduate degree in Mathematics from Hindu College, University of Delhi. He has served as an analyst in McKinsey and Company's analytics division in India where he was the team leader for marketing analytics projects. He has also worked as a research associate in CE Info systems, a GIS consultancy in India. His dissertation focuses on social media conversations. He has a paper comparing make and buy innovation payoffs. His methodological interests span Time Series Models, Textual Data Mining, Social Network Analysis and Quasi-experimental techniques.
Assistant Professor, University of Washington