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Joseph Priester

Associate Professor of Marketing
Building
HOH
Room / Office
605

PhD, MA, The Ohio State University; BA, University of Iowa

Joe Priester is an expert in the field of Consumer Psychology in which he explores the psychological processes underlying consumer behavior. His research focuses on how evaluative judgments guide thoughts, feelings, and behavior. He has written and edited academic books, as well as having published chapters and papers. His research has appeared in Journal of Personality and Social Psychology, Journal of Consumer Psychology, Journal of Consumer Research, and Psychological Science. He is the co-editor of the ``Research Dialogue'' section of Journal of Consumer Psychology.

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Leigh Anne Donovan, Joseph Priester () "Exploring the psychological processes underlying interpersonal forgiveness: The superiority of motivated reasoning over empathy ,"  JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY  71, 16-30.
Dhananjay Nayakankuppam, Joseph Priester, Jae Hwan Kwon, Leigh Anne Donovan, Richard Petty () "Construction and retrieval of evaluative judgments: The attitude strength moderation model ,"  JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY  76, 54-66.
Leigh Anne Novak Donovan, Joseph Priester () "The Role of Ambivalence in Interpersonal Forgiveness ,"  in prep for Journal of Personality and Social Psychology.
Leigh Anne Novak Donovan, Joseph Priester () "The Role of Ambivalence in Interpersonal Forgiveness ,"  in prep for Journal of Personality and Social Psychology.
Joseph Priester () "The Role of Desire and Motivated Reasoning in Consumer Brand Forgiveness ,"  in prep for Journal of Marketing.
Joseph Priester () "The Ubiquity of Disharmony Amongst Thoughts, Feelings, and Behaviors: Ambivalence, Mixed Emotions, and Beyond ,".
Joseph Priester, Fleming Fleming () "When and Why Conflicting Thoughts and Feelings Disturb: The Associative and Dissociative Roles of Subjective and Objective Ambivalence ,"  in prep for Journal of Personality and Social Psychology.
Joseph Priester () "Attitudinal Ambivalence: The Causes, Processes Underlying, and Consequences of Simultaneously Possessing Positive and Negative Reactions towards One Attitude Object ,"  Social and Personality Psychology Compass.
Leigh Novak, Joseph Priester, Deborah MacInnis, Choong Park () "Brand Forgiveness: How Close Brand Relationships Influence Forgiveness ,"  Consumer-Brand Relationships: Theory and Practice  Routledge/Taylor & Francis Group, 10, 186-205.
Joseph Priester, Richard Petty () "The pot-holed path to happiness, possibly paved with money: A research dialogue ,"  Journal of Consumer Psychology  21, 139-141.
Joseph Priester, Choong Park, Deborah MacInnis, Andreas Eisingerich, Dawn Iacobucci () "Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers ,"  Journal of Marketing  74, 1-17.
Richard Petty, Pablo Brinol, Joseph Priester () "Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion ,"  Media effects: Advances in theory and research.
Choong Park, Deborah MacInnis, Joseph Priester () "Brand Attachment: Construct, Consequences and Causes ,"  Foundations and Trends in Marketing  1, 190-230.
Deborah MacInnis, Choong Park, Joseph Priester () "Handbook of Brand Relationships ,"  ME Sharpe.
Paul Priester, Joseph Priester () "Exorcizing the Hungry Ghosts: Following the MIddle Path in a 21st-Century Western Culture ,"  PsychCritiques (APA)  53.
Choong Park, Deborah MacInnis, Joseph Priester () "Brand Attachment and a Strategic Brand Exemplar ,"  Handbook of Brand and Experience Management, Ch 1, 1-17.
Derek Rucker, Richard Petty, Joseph Priester () "Understanding Advertising Effectiveness from Psychological Perspectives: The Importance of Attitudes and Attitude Strength ,"  The Sage Handbook of Advertising  Sage.
Joseph Priester, Richard Petty, Kiwan Park () "Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions ,"  Journal of Consumer Research  34, 11-21.
Joseph Priester, Deborah MacInnis, Choong Park () "New Frontiers in Branding: Attitudes, Attachments and Relationships ,"  Society for Consumer Psychology  26.
Choong Park, Deborah MacInnis, Joseph Priester () "Beyond Attitudes: Attachment and Consumer Behavior ,"  Seoul National Journal  12, 3-36.
Richard Petty, John Cacioppo, Allen Strathman, Joseph Priester () "To think or not to think: Exploring two routes to persuasion ,"  Persuasion: Psychological Insights and Perspectives  Sage.
Joseph Priester, John Godek, DJ Nayakankuppum, Kiwan Park () "Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Effectiveness ,"  Journal of Consumer Psychology  14, 115-123.
Joseph Priester, Dhananjay Nayakankuppam, Monique Fleming, John Godek () "the A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice ,"  Journal of Consumer Research  30, 574-587.
Joseph Priester, Utpal Dholakia, Monique Fleming () "When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of Applicability ,"  Journal of Consumer Research  31, 491-501.
Joseph Priester, Richard Petty () "The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength and Advertising Effectiveness ,"  Journal of Consumer Psychology  13, 408-421.
Richard Petty, Monique Fleming, Amy Harasty, Joseph Priester () "Individual-Versus Group-Interest Violation: Surprise as a Determinant of Argument Scrutiny and Persuasion ,"  Social Cognition  19, 418-442.
Richard Petty, Joseph Priester, Pablo Brinol () "Mass Media Attitude Change: Implications of the elaboration likelihood model of persuasion ,"  Media Effects: Advances in Theory and Research  Erlbaum, 155-198.
Joseph Priester () "Sex, drugs, and attitudinal ambivalence: How feelings of evaluative tension influence alcohol use and safe sex behaviors ,"  Mass Media and Drug Prevention  Erlbaum, 145-162.
Richard Bagozzi, Zeynep Gurhan-Canli, Joseph Priester () "Social Psychology of Consumer Behavior ,"  Open University Press.
Joseph Priester, Richard Petty () "Extending the Bases of Subjective Attitudinal Ambivalence: Interpersonal and Intrapersonal Antecedents of Evaluative Tension ,"  Journal of Personality and Social Psychology  80, 19-34.
Joseph Priester, Duane Wegener, Richard Petty, Leandre Fabrigar () "Examining the Psychological Processes Underlying the Sleeper Effect ,"  Media Psychology.
Leandre Fabrigar, Joseph Priester, Richard Petty, Duane Wegener () "The impact of attitude accessibility on elaboration of persuasive messages ,"  Personality and Social Psychology Bulletin  24, 339-352.
Joseph Priester, Monique Fleming () "Artifact of meaningful theoretical constructs?: Examining evidence for nonbelief- and belief-based attitude change processes ,"  Journal of Consumer Psychology  6, 67-76.
Curtis Haugtvedt, Joseph Priester () "Conceptual and methodological issues in advertising effectiveness: An attitude strength perspective ,"  Measuring Advertising Effectiveness  Erlbaum, 79-93.
Joseph Priester, Richard Petty () "The gradual threshold model of ambivalence: Relating the positive and negative bases of attitudes to subjective ambivalence ,"  Journal of Personality and Social Psychology  71, 431-449.
Joseph Priester, John Cacioppo, Richard Petty () "The influence of motor processes on attitudes toward novel versus familiar semantic stimuli ,"  Personality and Social Psychology Bulletin  22, 442-447.
Richard Petty, Leandre Fabrigar, Duane Wegener, Joseph Priester () "Understanding one's data when interactions are present or hypothesized ,"  Psychological Science  7.
Joseph Priester, Richard Petty () "Source attribution and persuasion: Perceived honesty as a determinant of message scrutiny ,"  Personality and Social Psychology Bulletin  21, 639-656.
Richard Petty, Joseph Priester, Duane Wegener () "Cognitive Processes in Persuasion ,"  The Handbook of Social Cognition  Erlbaum, 63-149.
John Cacioppo, Joseph Priester, Gary Berntson () "Rudimentary determinants of Attitudes II: Arm flexion and extension have different effects of attitudes ,"  Journal of Personality and Social Psychology  65, 5-17.
Richard Petty, Duane Wegener, Joseph Priester, Leandre Fabrigar, John Cacioppo () "Conceptual and Methodological Issues in the Elaboration Likelihood Model of Persuasion: A reply to the Michigan State Critics ,"  Communication Theory  3, 336-363.