Karine Kim

Karine Kim is Director of Communications at the USC Marshall School of Business, where she leads the school's integrated communications strategy to advance its reputation and strategic priorities. She oversees the integration of editorial, public relations, social media, creative, and brand marketing to deliver cohesive, audience-centered communications that elevate faculty thought leadership, showcase student and alumni impact, strengthen media visibility, and reinforce Marshall's position among the world's leading business schools.

Prior to joining USC Marshall in 2023, Kim served as Assistant Dean of Communications for the USC Jimmy Iovine and Andre Young Academy, the groundbreaking interdisciplinary school founded by legendary music entrepreneurs Jimmy Iovine and Dr. Dre. She led the Academy's strategic communications, marketing, media relations, and brand development during a period of rapid growth and national prominence. Through bold brand positioning and integrated storytelling, she helped establish the Academy as one of higher education's most innovative and entrepreneurial institutions — redefining education at the intersection of technology, design, engineering, business, and the arts.

Kim spearheaded high-profile communications campaigns and institutional announcements that generated widespread national and international media coverage in outlets including The New York Times, Wall Street Journal, Forbes, The Hollywood Reporter, Billboard, Variety, TechCrunch, among others. Her work helped elevate the Academy's visibility, strengthen its reputation among prospective students and industry leaders, and reinforce its position as a premier destination for innovation, creativity, and interdisciplinary entrepreneurship while supporting collaborations with some of the world's most influential companies.

A seasoned communications and marketing executive with 20+ years of experience, Kim specializes in executive communications, editorial strategy, public relations, content marketing, and brand development. Her experience spans higher education, technology, healthcare, media, and the arts.

Kim holds a master's degree in journalism and is passionate about helping organizations define who they are, articulate why they matter, and build enduring brands through authentic storytelling, strategic communications, and creative brand leadership.