CESARE, adjunct professor of marketing, speaks at length in an LABJ piece looking at the return and prospects of Telltale Games following bankruptcy in 2018.
Problem Solving and Decision Making: An Integrative Approach
An integrative, multi-disciplined and immersion-based approach to addressing unstructured business situations and imperfect data using a variety of analytical tools and critical thought processes.
MKT-499
Special Topics
Current developments in the field of Marketing; topics to be selected each semester.
Fall 2023
MKT-461
Marketing in the Entertainment Industry
Examine the marketing of products and brands in the entertainment industry (including movies, TV shows, music and video games).
