CESARE, adjunct professor of marketing, speaks at length in an LABJ piece looking at the return and prospects of Telltale Games following bankruptcy in 2018.
Examine the marketing of products and brands in the entertainment industry (including movies, TV shows, music and video games).
Spring 2024
GSBA-552
Problem Solving and Decision Making: An Integrative Approach
An integrative, multi-disciplined and immersion-based approach to addressing unstructured business situations and imperfect data using a variety of analytical tools and critical thought processes.
MKT-499
Special Topics
Current developments in the field of Marketing; topics to be selected each semester.
Fall 2023
MKT-461
Marketing in the Entertainment Industry
Examine the marketing of products and brands in the entertainment industry (including movies, TV shows, music and video games).
