The Marketing Mystery of the Barbie Movie
USC Marshall’s brightest minds get to the bottom of Barbie mania.
Aparna Pande is an entrepreneur, leader and innovator interested in the intersection of creativity + connection. She has founded two thriving companies in the technology, consumer products, and education spaces. Aparna is an expert in marketing to children & families, having previously served as General Manager and executive at Disney, Meredith (IAC), and Mattel, where she developed products, built brands, and launched & led businesses. Aparna enjoys advising aspiring entrepreneurs, founders, and companies.
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