That’s Sir Kalb to You…

USC Marshall marketing prof Ira Kalb knighted by Finland for his work promoting the Nordic nation

October 30, 2016
Thumbnail

Ira Kalb, assistant professor of marketing at USC Marshall, was knighted by the Finnish government in recognition of his contributions to the marketing of Finland.

Kalb received the insignia of Knight, First Class, of the Order of the Lion of Finland, the highest honor given to a non-Finnish citizen on Oct. 25 at the Consul General’s Residence in Bel Air.

“I am humbled and grateful that the Finnish government has chosen me for such an important honor,” said Kalb.

Since first visiting Finland in 1995, Kalb has promoted the nation through teaching, formal marketing proposals and pro bono consulting projects. He has taught marketing and advertising courses at the Helsinki School of Economics and Business for MBA and masters-level students, and held marketing seminars for business executives throughout the country from 1997 through 2002.

In addition, Kalb developed an extensive marketing plan for Finnish government officials and communications representatives, created a USC-student team competition leading to 30 proposed marketing plans for Finland, and written extensively on measures Finland can take to better promote itself in leading outlets in Finland and the United States.