STUDY: Foreign Brands Are More Attractive Than Well-Known Domestic Names

June 17, 2012

Source: Business Insider

June 18, 2012

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Business Insider ran a column by Ira Kalb about how countries control their brands. Many countries tend to see other countries' brands as better, a result of "grass is greener" thinking, Kalb wrote. "This is one reason why foreign or exotic brands have so much appeal," he added.