University of Southern California

USC Marshall Bids Fond Farewell to Stewart
Long-Time Marketing Professor, Administrator to Become Dean of UC-Riverside Business School
July 30, 2007 • by David Bloom

There are two reasons to come to a place, said David Stewart to about 100 USC Marshall professors, administrators and staff gathered in his honor as he prepares to leave: one reason is for what that place already is, and the other is for what that place might become.

"I came to USC because of what it might become," said Stewart, who joined USC Marshall in 1986 as a marketing professor. "I'm able to go because of what it is. We've come a long way."

Stewart's long tenure at Marshall, including a five-year stint as deputy dean and two turns as chairman of USC Marshall's highly ranked marketing department, is ending as he becomes dean at the A. Gary Anderson Graduate School of Management at the University of California, Riverside. To honor Stewart's contributions, USC Marshall had a going-away reception on July 24.

"We now have an Anderson business school we like," joked Kevin Murphy, in a gibe at USC Marshall's similarly named cross-town rival.

As Vice Dean of Faculty since 1994, Murphy effectively succeeded Stewart as USC Marshall's No. 2 administrator. "It took all of you, and me, three years to figure out how good Dave was in this job. He made it look easy."

USC Vice Provost of Faculty Affairs Martin L. Levine echoed the comments of several speakers that Stewart’s departure would be a loss, not just of a respected and notable researcher but also of a well-liked colleague.

Stewart, who has held the Robert E. Brooker Chair in Marketing since 1992, is editor of the Journal of the Academy of Marketing Sciences and former editor of the Journal of Marketing. He has received numerous awards for his research and innovative teaching, and is a member of the Board of Governors at the Academy of Market Science and the American Marketing Association.

Stewart's departure was particularly poignant for USC Marshall Dean James G. Ellis, who said Stewart originally hired him as a marketing professor in 1996, giving Ellis his first chance as a university teacher after decades as a successful businessman.

Stewart said he expects to remain close to his colleagues at USC Marshall, in part because he remains on the dissertation committees for a number of doctoral students, and will always be a part of the Trojan family, even if now he will be known as a UCR Highlander.

And Stewart couldn't help dangling a small perk of his new job, where ambitious plans for growth and expansion of UCR and of the business school in particular will provide him many opportunities to shape the program to fit his vision.

"And I discovered that we have a satellite campus in Palm Desert," Stewart said, "which I plan to make good use of in January, February and March."

About USC Marshall School of Business
Based in Los Angeles at the University of Southern California, at the crossroads of the Pacific Rim, the USC Marshall School is the best place to learn the art and science of business. The school's programs serve nearly 5,000 undergraduate, graduate, professional and executive-education students, who attend classes in facilities at the main Los Angeles campus, as well as satellite facilities in Irvine and San Diego. USC Marshall also operates a Global MBA program in conjunction with Jiao Tong University in Shanghai, China.

About the USC Marshall School of Business
Consistently ranked among the nation's premier schools, USC Marshall is internationally recognized for its emphasis on entrepreneurship and innovation, social responsibility and path-breaking research. Located in the heart of Los Angeles, one of the world's leading business centers and the U.S. gateway to the Pacific Rim, Marshall offers its 5,700-plus undergraduate and graduate students a unique world view and impressive global experiential opportunities. With an alumni community spanning 123 countries, USC Marshall students join a worldwide community of thought leaders who are redefining the way business works.