University of Southern California

Unrelenting Innovation
April 9, 2013 • The Globe and Mail (Canada)
The Globe and Mail (Canada)
The Globe and Mail (Canada) reviewed Unrelenting Innovation. Tellis’ research suggests that one must provide the right incentives to influence people to innovate. His studies of how companies have become dominant players in their field show that “[p]erennial success belongs to those firms that innovate relentlessly.”