Millions of sports fans across the Asian sub-continent are watching the results of Jasdeep Pannu working from his living room. In this episode of Business Class, we speak with the Head of Digital Programming for ESPN India about how his organization saw the virus coming and moved ESPN India out of the studio and into the guest room. The biggest problem? The virus coincided with the country’s most anticipated sporting event – The Indian Cricket League. "We were tied into the fortunes of how the league would happen. So if the League went ahead, we would be proceeding."
But in a time where a new normal is being created, Jasdeep described how his programming has shifted from live sports to storytelling, and with the adoption of digital tools, more direct interactions with fans and athletes. "So it's actually turning out to be an interesting time for us to have great learning and everybody's agreeing that the world won't be the same place."
To maintain social distancing, this interview was conducted via the web.
Interviewed by Richard Drobnick, Director of the USC IBEAR MBA Program.
Pandemic: How to run a sports network when all sport is cancelled - Jasdeep Pannu, ESPN India
Jasdeep Pannu is a 2015 graduate of the USC IBEAR MBA program
Pandemic - How to run a sports network when all sport is cancelled
Millions of sports fans across the Asian sub-continent are watching the results of Jasdeep Pannu working from his living room
May 08, 2020