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Pandemic: How does a business survive when demand drops to zero?

Business Class begins a series of interviews to explore the effects of the Covid-19 Pandemic.

April 10, 2020
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Business Class begins a series of interviews to explore the effects of the Covid-19 Pandemic. In this episode, Peter Guyer, Founder of Athena International Foods gives insight on the effect the virus has had on his business, his supply chain and his sector. What can a business do to prepare for this kind of event? What lessons from past experience have helped guide him? Is there a way to prepare for such a unique business disruption?

Peter discusses resilience - a term from biology - in terms of how a business can survive and maintain viability. In terms of leadership, he notes that this is a time when customers and employees get a good look at who they are working with and for and that, “people have long memories.”

To maintain social distancing, this interview was recorded via the web.

Dick Drobnick

Interviewed by Richard Drobnick,
Director of the USC IBEAR MBA Program.

Pandemic: How does a business survive when demand drops to zero? – Peter Guyer, Athena International Foods

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Peter Guyer is a 1992 graduate of the USC IBEAR MBA program.

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