Marshall Sponsors India Trade Conference

June 28 LA-based Conference to Focus on Innovation, Infrastructure and Social Impact

June 11, 2012

More than 250 participants will attend the 5th Annual India Trade Conference on June 28 in Los Angeles to learn essentials on entering and succeeding in India’s import-export market.

Dr. Ravi Kumar, professor of information and operations management at the USC Marshall School of Business will be moderating a panel titled "India Strategy and Trends: India’s opportunities, trends, incentives, markets and culture. Elements of green and social entrepreneurship. High growth industry segments." The focus of this year’s conference, produced by the Port of Los Angeles, U.S. Commercial Service and Quanta Consulting, Inc., will be "Innovation, Infrastructure and Social Impact."

India, the world’s largest democracy, ranks fourth among other nations in terms of its purchasing power, according to U.S. government statistics. But along with such opportunities, come challenges, which include high tariffs, multiple languages and cultures, the availability and quality of electricity, logistics, poor transportation infrastructure and government bureaucracy.

Dr. Kumar outlined India’s importance in the world economy today, "The information technology services outsourcing phenomena has made it abundantly clear that India can provide valuable services to almost all of the Fortune 500 U.S. companies," he said. "The sheer size of the Indian consumer market, both at the top of the consumer income pyramid for high-value added goods as well as the innovative goods and services to the bottom of the pyramid, is highly inviting to U.S. businesses."

"For the U.S., India offers an alternative to China, with a similar sized population, low labor costs, but with a democratic form of government," Kumar added.

Other panel discussions at the conference will explore trade and logistical challenges and solutions to doing business in India; social entrepreneurship in India; non-conventional financing and risk and innovation for markets including telecom, energy, education products and services.

For more information on the conference, including registration, please visit