Managing the world’s best selling brand of spirits

In Jip Yang goes in depth on building long term international business partnerships.

April 06, 2017
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According to the New York times bestseller, The Drunken Botanist. “More Jinro soju is sold each year than all Smirnoff vodka, Bacardi Rum and Johnnie Walker Whisky combined.” In this interview we hear how Hite-Jinro built this powerhouse brand. Plus, we dig in to the subtleties of working with international partners, how Mr. Yang negotiated a hedged foreign exchange strategy and details as granular as successful product labeling.
Dick Drobnick

The interviewer is Richard Drobnick, Director of the USC IBEAR MBA Program.

In Jip Yang goes in depth on building long term international business partnerships.

Jip Yang
In Jip Yang – President, Hite Jinro Co. Ltd.
 
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