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The Long and Short of It

USC Marshall case team places first and third in Central European Case Competition

April 05, 2019
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USC Marshall took home two wins at the Central European Case Competition, held at Corvinus University in Budapest, Hungary, in March. Marshall placed first for the short case format and third for the long case format.

The USC team, consisting of Rui Wray Wang ’19, Zhiying Sherry Liang ’19, Armand Sarkisian ’21 and Trevor West ’21, was the only one out of the 16 universities competing to advance to the finals of both the short (6-hour prep) and long (24-hour prep) cases.

“The team did an amazing job in their preparation for the competition by researching the case companies and industries and market dynamics in Central Europe. As a result, they provided comprehensive and thoughtful strategic solutions for both case companies,” said Julia Plotts, associate professor of clinical finance and business economics. “Our first-place and third-place win was a result of hard work of the students as well as the faculty and alumni who volunteered their time with them.”

For the short case, Marshall bested McGill, New Zealand and Chinese University of Hong Kong to advance to the finals, where they defeated HEC Montreal, University of Florida and University of Rotterdam.

“The professors who help to make the Marshall Case Team a reality clearly did an excellent job preparing us both for this competition, as well as for future events where we can proudly represent USC Marshall amongst truly world-class competitors.” --Armand Sarkisian '21

For the long case, Marshall defeated University of Florida, Thammasat University and University of Technology Sydney to advance to the finals against University of Belgrade, Concordia University and Chinese University of Hong Kong, where they placed third. 

The CECC competition provided the opportunity to consult for a wide range of clients, including a quickly developing cloud storage company (Tresorit) and a well-established bank that wished to expand through a foreign acquisition (OTP Bank).

“It was also a pleasure fostering friendships with students who came from four different continents, learning about their backgrounds and staying in touch even after going our separate ways,” said Sarkisian. “The professors who help to make the Marshall Case Team a reality clearly did an excellent job preparing us both for this competition, as well as for future events where we can proudly represent USC Marshall amongst truly world-class competitors.”

Sean O’Connell, director of International Business Programs for the World Bachelor in Business program introduced the win to the Marshall community via email with the quip, “Another week, another Marshall Case Team victory.”

“We would like to thank professor Julia Plotts for coaching and accompanying the team to Budapest, as well as alumni Nikunj Mistry '11 and Matt Wong '13 for their mentoring of the team,” he wrote. “And of course we thank the case team faculty, Associate Professor of Clinical Management and Organization Michael Coombs, Business Communication Lecturers Maria Colman and Clark Hansen, and Assistant Professor of Clinical Finance and Business Economics Nimfa Bemis. for all of their support, guidance and training."

 

CECC team

Winners!

L-R: Armand Sarkisian, Rui Wray Wang, Julia Plotts, Zhiying Sherry Liang and Trevor West.

CECC team

Winners!

L-R: Armand Sarkisian, Rui Wray Wang, Julia Plotts, Zhiying Sherry Liang and Trevor West.