International banking in a local market

Patrick Yoon, Managing Director at Standard Chartered in Seoul, explains the path an international bank must take to do business in Korea.  As one of only two international banks in the country, Standard Chartered must work under Korean regulations while competing globally. His team has instituted creative measures to bring younger employees, expand technology and still maintain the support of strong local unions.

The interviewer is Richard Drobnick, Director of the USC IBEAR MBA Program.