University of Southern California

Marshall in the Media

8/10/15 San Francisco

Ira Kalb is quoted in the San Francisco Chronicle discussing Google’s decision to name a parent company.

8/9/15 LA Business Journal

Alec Levenson is cited in the Los Angeles Business Journal, where he discusses and its joining the trend of firms using social events to stir staff.

7/21/15 NPR (“Air Talk with Larry”)
John Boudreau discusses the state of human resources stemming from article he co-wrote in the Harvard Business Review “Bright, Shiny Objects and the Future of HR.
7/19/15 Los Angeles Business Journal
The LABJ quoted Ira Kalb in a story about how sometimes controversial comments that go viral backfire on a brand.
7/17/15 San Francisco Chronicle
The San Francisco Chronicle quoted Ira Kalb about how Yahoo! could be marketing its mobile services better.
7/17/15 NPR Marketplace
Lars Perner discussed digital online TV advertising and the ability of consumers to opt out of ads by paying more, given Hulu's announcement of the option.
7/16/15 The Washington Post
The Washington Post quoted Joe Nunes on his research into why certain summer songs go viral.
7/14/15 Amazon goes Prime
Lars Perner spoke with CBS local news to discuss the lure of the Amazon Prime day promotion.
7/13/15 Hufvudstadsbladet

Ira Kalb interview in Hufvudstadsbladet, the largest Swedish-speaking Finnish newspaper in Finland, interviewed Ira Kalb about how national modesty is hurting its marketing efforts.