“As an avid digital platform user myself, I find it intriguing to study and better understand how these platforms affect how we consume products and services.”
Davide Proserpio is Kenneth King Stonier Assistant Professor of Business Administration and assistant professor of marketing at the USC Marshall School of Business.
One of the first academics to study the sharing economy, today Proserpio is considered a leading expert, with research on Airbnb, TripAdvisor and Expedia. In his research, he seeks to measure and quantify the impact of digital data and platforms on industries and markets.
His recent research on “The Positive Effect of Not Following Others on Social Media” was published in the Journal of Marketing Research last year. “The Effect of Home-sharing on House Prices and Rents: Evidence from Airbnb,” is forthcoming in Marketing Science.
As a featured speaker in the 2021 Faculty Research Fair, he will speak about the market for fake online reviews.
In addition to publishing in top-tier marketing journals, he publishes in top-tier computer science conferences, and he has also written articles for the Harvard Business Review. Frequently quoted by the media, Proserpio has been interviewed most recently by outlets including The Washington Post, The New York Times, The Economist and Business Insider.
In 2020, Proserpio was awarded Google Cloud Platform Research Credits and received the USC Lusk Center for Real Estate Research Award (with Associate Professor of Marketing Lan Luo). Other recent honors include the USC Dean’s Award for Research Impact and the Exemplary Empirics Track Paper Award at the 2020 ACM Conference of Economics and Computation.
He holds a Ph.D. in computer science from Boston University, an MS in engineering from Carlos III University (Madrid, Spain) and a BA in engineering from Politecnico di Milano (Milan, Italy).