Bob Zukis wants people to understand the digital transformation. He wants people to understand that a successful business needs a trained technologist in the C-Suite. With social technologies showing their power in events such as the manipulation of the US election, he reflects, “Bad preceeds the good, until we learn how to control it.” His view is that we are just at the beginning of building the regulations and controls needed to bring the good side of social technology to the forefront. He points out education is needed to deliver the promise of the digital transformation to companies, “Only 14% of boardroom directors have any technology training.” He continues, “And even if someone on the board asks the right questions, they have a very low probability of understanding the answers.”
Bob runs the USC IBEAR MBA International Business Consulting Project and is CEO of the Digital Directors Network.
Interview by Richard Drobnick, Director of the USC Marshall IBEAR MBA Program.
Bob Zukis - USC Professor, CEO – Digital Directors Network
Bob Zukis – USC Professor, CEO – Digital Directors Network
The Devil and the Digital Transformation
Bob Zukis wants people to understand the digital transformation.
October 10, 2018