Dean Geoffrey Garrett
Diversity, Equity and Inclusion
Teaching + Innovation
Experiential Learning Center
Open Expression Statement
BS Business Administration (BUAD)
BS Accounting (ACCT)
World Bachelor in Business (WBB)
BS Business of Cinematic Arts (BCA)
BS Artificial Intelligence for Business (BUAI)
Full-Time MBA (FTMBA)
Executive MBA (EMBA)
Part-Time MBA (MBA.PM)
International MBA (IBEAR)
Online MBA (OMBA)
MS Business Administration (MSBUSAD)
MS Business Analytics (MSBA)
MS Entrepreneurship + Innovation (MSEI)
MS Finance (MSF)
MS Global Supply Chain Management (MSGSCM)
MS Marketing (MSMKT)
MS Social Entrepreneurship (MSSE)
Master of Business for Veterans (MBV)
Master of Management Studies (MMS)
Master of Accounting (MAcc)
Master of Business Taxation (MBT)
Master of Business Taxation for Working Professionals (MBT.WP)
Data Sciences + Operations
Management + Organization
GC in Business Analytics
GC in Financial Analysis + Valuation
GC in Management Studies
GC in Marketing
GC in Optimization + Supply Chain Management
GC in Strategy + Management Consulting
GC in Sustainability + Business
GC in Technology Commercialization
GC in Library and Information Management – Online
Executive Education Redirect
Business Communication (BUCO)
Data Sciences and Operations (DSO)
Finance + Business Economics (FBE)
Leventhal School of Accounting (ACCT)
Lloyd Greif Center for Entrepreneurial Studies (BAEP)
Management and Organization (MOR)
Institutes + Centers
Peter Arkley Institute for Risk Management
Brittingham Social Enterprise Lab
Center for Investment Studies
Initiative on Digital Competition
Randall R. Kendrick Global Supply Chain Institute
Center for Effective Organizations
Lloyd Greif Center for Entrepreneurial Studies
VanEck Digital Assets Initiative
Institute for Outlier Research in Business
Center for Global Innovation
Neely Center for Ethical Leadership and Decision Making
Giving + Support
Alumni Engagement + Resources
Bring the Disrupters
Dr. Anthony Borquez has been running conferences and workshops on cryptocurrencies and blockchain technology for six years now, he says. But in 2021 the conference went big.
At the Nov. 3, 2021 SCALE conference, titled “Building the Blockchain Future,” and held virtually, Borquez brought in and interviewed a literal who’s-who in that space.
Cathie Wood from Ark Investments. Anatoly Yakovenko of Solana. Richard Rosenblatt of Autograph. Tom Brady (yes that Tom Brady) made an appearance.
“It was one of the biggest blockchain events in Southern California,” said Borquez, who is a faculty member at the Lloyd Greif Center for Entrepreneurial Studies. “Having one of these speakers would make a solid event. We had eight.”
Other speakers included Jan van Eck of VanEck Investments, Akash Nigam of Genies, Richard Rosenblatt and Dillon Rosenblatt of Autograph, Nick Rose of Ethernity Labs and Jeff Zirlin of Axie Infinity.
Borquez intends to help position USC as a thought leader in blockchain, cryptocurrency and financial disruption.
Blockchain technology is, at its simplest, a public ledger that acts as a decentralized system to record and document transactions involving digital currencies such as cryptocurrencies or non-fungible tokens (NFTs).
Student interest in these areas is huge, says Borquez, who teaches two undergraduate and one graduate course exploring these topics.
“This year a record 20 percent of my class had a blockchain element written into their business plans,” he said.
He compares the interest in blockchain technology to 1994, when Netscape released the first internet “web browser.”
“Everybody knew the World Wide Web was going to change things, but nobody had any idea of the scale of that change,” he said. “Nobody imagined that 30 years later we’d be holding smart devices in our hand and ordering food, livestreaming events, or summoning cars on demand.”
“We know blockchain is going to be big, but we have no idea where it will lead us. That generates a lot of interest and a lot of entrepreneurship.”
Autograph, for example, is a Los Angeles-based NFT platform co-founded by Richard Rosenblatt, a serial entrepreneur who profited greatly from his involvements in early ecommerce websites and nascent social media, including Myspace.
“Autograph is a good example of a blockchain platform utilizing NFTs based on iconic athletes and artists,” said Borquez. NFL star Tom Brady serves as the startup’s chairman (and made his surprise appearance to talk about NFT’s).
Watch the interviews here.
"The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy"
In a recent article forthcoming in Management Science, Professor Tianshu Sun and his co-authors explore the impact of strict data privacy laws on e-commerce by performing a large-scale randomized experiment on Alibaba, the largest e-commerce platform in the world.
"Increasing Charity Donations: A Bandit Learning Approach"
In recent work, Professor Somya Singhvi and his co-author propose a novel approach to maximizing donations on such platforms by developing a recommendation system that overcomes some of the drawbacks of widely used recommender systems.
"Comparing Trained and Untrained Probabilistic Ensemble Forecasts of COVID-19 Cases and Deaths in the United States"
In recent work published in the International Journal of Forecasting, Professor Jacob Bien and his co-authors describe their efforts to evaluate the performance of different ensemble models to forecast cases and deaths as part of the US Covid-19 Forecast Hub, which was used by the CDC and various state health officials.
Don’t Destroy Entrepreneurship With Poorly Designed Antitrust Legislation
DANIEL SOKOL, Carolyn Craig Franklin Chair in Law and affiliated professor of marketing, pens a piece for THE HILL questioning the efficacy of the recently proposed American Innovation and Choice Online Act (AICOA).
2023 USC Marshall Research Fair
Scholars present their latest research on the impacts of new technology — March 10 from 11:30 a.m. – 2:00 p.m. in the USC Hotel Ballroom.