“Be curious—keep asking if you’re really solving the right problem.”

Nicole Cathcart explains how her role in leading an innovation team means leaning into the constraints and complexities of developing viable products and services in the health care sector.

September 11, 2019

The USC Marshall Critical Thinking Initiative​​

Dr. AJ Ogilvie

Interviewed by AJ Ogilvie, Assistant Professor of Business Communication.

“Be curious—keep asking if you’re really solving the right problem.”


Nicole Cathcart is Director of Innovation at Cambia Health Solutions. She works as a business designer, launching first generation products and services, developing go-to-market strategies to enter and create new markets, and coaching employees on how to make ideas real. Her work at Cambia includes co-founding the award-winning Medsavvy, where people can get the information they need to make better decisions about prescription drugs.

Before Cambia, Nicole was a Digital Marketing Consultant accelerating strategy for companies including ExxonMobil and Personal.com. Before moving into consulting, Nicole was Vice President of Digital at Thompson Media Group and spent five years as Vice President of Marketing and Sales at The Performance Institute.

Nicole has a Master of Arts in Communication from The Johns Hopkins University and a Bachelor of Arts in Communication from Loyola University New Orleans.

In this Critical Inquiries episode, Dr. AJ Ogilvie sits down with Nicole to discuss how she conceptualizes critical thinking at the intersection of innovation, human-centered design, and health care.